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MADesign Management

Coventry University
United Kingdom, Coventry / London
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc. 


In today’s competitive and rapidly evolving commercial world, businesses are looking to harness the power of creativity to develop innovation and new designs that leverage significant competitive advantage.
This Design Management course has a professional and practical focus. It has been developed in collaboration with leading professional design managers from companies including Imagination Ltd, Xerox (HCL), Cyber-Duck and Knight Design Innovation. They need leaders who understand the value of design and manage creative processes to achieve successful business outcomes.

From our 19th century origins as a design school focused on industry and manufacturing, we have produced design leaders and innovators in their fields; our graduates work in design consultancies and manufacturing industries worldwide. A recognised centre of excellence, the department of Industrial Design was awarded the Queen’s Anniversary Prize for Further and Higher Education in 2008 and the Sir Misha Black Award for Innovation in Design Education in 2007.

Programme structure

During the first semester, we’ll consolidate your knowledge of design, creativity and its contexts. We will explore creative and innovation methods, research methods, co-design practice, user-centred thinking and presentation. This will involve an intense learning experience of creative practice through projects set by external industry partners on associated creative design and design management courses.

The second semester is focused on design management techniques, established management methods explored first in a group and then in an individual project. Communication skills will be a major focus of learning. You will have the opportunity to participate in a collaborative group activity, normally associated with an external partner, engaging different specific stakeholder perspectives in relation to the design process, development of design feasibility and its communication. There will also be opportunities to interact with creative design teams and gain knowledge of their responses, challenges and creative culture, as well as a deeper understanding of, design processes, evaluation and expectations.

The final semester provides an opportunity to demonstrate your individual knowledge and skills by completing your major project, which will involve elements of research, proposal and application of design management techniques. It is expected that this project will be carried out in association with an external partner. You will be expected to maintain a log with an account of this collaboration with feedback on the outcomes of techniques adopted and partner responses. The structure of the log and report will involve a business plan, brief construction and negotiation, SWOT and other forms of analysis, methods employed, problems encountered and measures taken, and results analysis. Final assessment will involve an individual presentation.

This course includes the Global Professional Development module. Each of the participating postgraduate courses have an individually tailored version of the Chartered Management Institute (CMI) Global Professional Development module.

Career opportunities

Professionals capable of managing creative teams who can produce innovative new product solutions are increasingly sought after in the UK, Europe, the USA and particularly in the major developing economies.

Knowledge of both creative design and management processes is designed to prepare you for leadership and decision-making positions within product design agencies, manufacturing companies, design consultancies, research and development departments, research institutions and government bodies. Specific careers might include acting as a design team leader, design project manager, design researcher and design policy maker.

Professional enhancement is central to our ethos: there is a strong emphasis on the development of evidence-based decision making, high level leadership and communication skills. This is the reason we also encourage collaboration with industry practitioners and work on ‘live’ project briefs.

Our Creative Futures employment team is on hand to offer tailored career and enterprise support if you wish to gain employment or take advantage of professional practice opportunities within course specific industries. It provides specialist careers information, advice and guidance to all our students from their first year through to final year and beyond graduation, helping them achieve their desired career outcome. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

Apply now! Fall semester 2020/21
Application deadline
Dec 1, 2019 23:59
Europe/Tallinn time

This is a pre-deadline and we suggest to apply before this date

Studies commence
Oct 1, 2020
Apply now! Spring semester 2019/20
Application deadline
Nov 25, 2019 23:59
Europe/Tallinn time
Studies commence
Feb 1, 2020

Application deadlines apply to citizens of: Latvia