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BA (Hons)Fashion Buying Management

Tuition fee £12,500 per year
More information

Expenses, accommodation, working etc. 


A fashion buyer is responsible for the profitable development, sourcing and selection of a range of products that meet the needs and desires of the target customer, by working closely with the merchandising, design and marketing teams.

As a Fashion Buying Management student you will combine your creative flair with robust business management skills in a fast-paced, industry-focused course which enjoys widespread support throughout the fashion and retail industry. The extensive contributions from industry leaders include guest lectures, live retail projects and student placements and internships. Key fashion and retail relationships include ASOS, Debenhams, John Lewis, L.K.Bennett, Net-a-Porter, River Island and Urban Outfitters.

While the prime focus of the course is to develop the academic, aesthetic, practical and commercial skills you need for the buying role, you will also be equipped for a career in product development and supply chain management, brand management and wholesale, PR and marketing, and trend forecasting and retail management. You will also gain the transferable and cognitive skills necessary for lifelong personal and professional development.

The course emphasis is placed on developing your creative, technical and interpersonal skills, commercial flair and business acumen. The focus of the course is global, to reflect the nature of the industry, and the additional opportunity to advance language skills and study abroad is offered to meet the increasing standards of global competition and the needs of the business environment. The work placement in the third year is an essential component of the course and can be taken as a full-year work placement or a combination of work placement and a study abroad option.

Based at the recently refurbished Harrow Campus – home to the Westminster School of Media, Arts and Design – you will work alongside students from film, photography, music, fashion and journalism, in a unique hothouse of creative opportunity. Teaching and learning is interactive, covering academic, practical and applied elements. Our teaching staff have had successful retail careers and understand the pivotal role of buyers within the decision-making hierarchy. Assessment methods include individual and group reports and presentations, industry projects, portfolio development, and extended essays and exams.

Programme structure

Year 1

The first year modules provide a fundamental underpinning of business knowledge and creative skills that will build and deepen throughout the course. Subjects of study include:

Fabrics and Garment Technology
Fashion Marketing
Fashion Trends and Consumer Culture
Polylang Language module
Range Design and CAD
The Buying Process
The Fashion Business

Year 2

The second year develops both your practical and academic skills and includes live project work for a fashion brand. The expectation is that the additional skills and knowledge gained will enable you to undertake a successful work placement year. Subjects of study include:

Career Development
Creative Encounters
Fashion Promotion
Global Retailing
Polylang Language module
Textiles and Garment Sourcing and Manufacture
Trading and Concept Development
Visual Merchandising and Styling

Year 3

You will be given substantial support in finding suitable work placements, and the course has excellent relationships with many well-respected potential employers. You are ultimately responsible for securing your own placement. You are supported throughout the year by a placement tutor.

Year 4

At this level you are expected to develop a more strategic perspective and draw together your academic and work experience. You will study subjects that further develop your general business skills, and you will also have the opportunity to specialise in areas of particular interest. Alongside your Final Major Project, Subjects of study include:

Commercial Skills
Fashion Branding
Fashion Consumer Behaviour
Fashion Entrepreneurship
Global Fashion Sourcing
Luxury Fashion Management
Polylang Language module
Sustainable Fashion
Trends and Change Implementation for Fashion Retail

Career opportunities

The course has been running for four years with our first group of students graduating in summer of 2012. It is to the credit of these students, and the fashion buying programme, that at Graduation more than 70% of students had secured graduate scheme and graduate level fashion management and buying roles with the following employers amongst others: ASOS, M&S, Selfridges, River Island, Debenhams, Surfdome, Snow PR, Ralph Lauren, Original Penguin, Mothercare, and Disney.

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Oct 1, 2020

Application deadlines apply to citizens of: United States