|Type||Final year and top-up, full-time|
|Nominal duration||1,5 years|
|Tuition fee||€22,550.00 per programme|
Undergraduate diploma (or higher)
For admission you must either have:
A motivation letter must be added to your application.
You have to submit an "admission assignment":http://en.via.dk/~/media/VIA-EN/programmes/design/design-and-business/documents/how-to-apply/ba-admission-assignment-branding-and-marketing-management.pdf?la=en
NB! The deadline for sending the assignment is 2 April
Branding & Marketing Management will qualify you to work professionally with marketing and branding within the fashion and lifestyle sectors. You will acquire competences so that you can supervise and develop brands in an independent manner as well as working out suggested solutions and implement them in practice both visually and communicatively. You will be able to find the right position in the market for the brand and see to it that new concepts fall in line with the values of the brand. You will learn about the changing nature in a market and it is up to you to ensure that the brand has a commercial dimension and that the target group cannot avoid hearing about it.
You will learn to employ different marketing channels – from homepages to outdoor, and you will gain insight into how to choose the right channels to achieve the right position in the market for your brands. The teaching includes a mixture of cases and true-to-life issues related to fashion and lifestyle companies.
You will typically be working in a company’s marketing department where you can solve a wide range of branding and marketing tasks within the fashion and lifestyle industry.
These tasks could be:
• Trend and market analyses
• Branding and marketing strategies
• Media plans
• Planning shows and event