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BA (Hons)Business (Marketing)

Birmingham City University United Kingdom, Birmingham
Tuition fee £12,000.00 per year
Course code NN15
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Expenses, accommodation, working etc. 


Our BA (Hons) Business (Marketing) course will equip you with the practical skills and enterprising attributes, enabling you to make an immediate impact on business organisations. You will be able to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise.

The course will provide you with the opportunity to develop specialist business skills, while helping you develop key transferable skills, all of which will help you stand out when it comes to securing employment.

Your learning will embrace the development and operation of business markets, the management of key resources including human capital, financial management, strategic management and cultural awareness. In addition, you’ll gain an insight into digital business exploring how technology has remodelled the business world, and reflect on the accompanying issues around social responsibility and ethical behaviour.

Your course will foster your intellectual and ethical development and encourage your personal commitment to the socially useful purpose of becoming a business professional. It will also develop your core behaviours through learning activities that enable you to practise, exhibit and develop confidence in enterprise and entrepreneurship.

After gaining a solid grounding in business functions, you will be able to specialise in one of our Business pathways for your next two years. BA (Hons) Business (Marketing) will equip you with the communicative, administrative and creative skills needed to make an impact in the marketing industry. There is also the option to specialise in BA (Hons) Business (Analytics). Each will allow you to pursue a programme consistent with your career ambition.

Career opportunities

The great thing about this course is that it prepares you for a number of roles. You get the flexibility to choose the areas you’re interested in and gain skills that will help you to set up your own company or lead in an established business.

Our students get jobs as marketing executives and marketing officers, as well as more diverse roles such as account managers, fundraising and sales managers and VAT assistants.

Upon graduating, Shezad Nawab went on to set up Deaf Business Services Ltd, a company that is constantly evolving and has big plans for the future. Other students have taken their international strategy skills to the workplace, with graduate Adam Freeman working as Regional Account Manager for the Germanic and Eastern European Area at MVF, an award-winning tech company.

Apply now!
Application start
Aug 1, 2017
Application deadline
Aug 1, 2017 23:59 (GMT)

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.