Skip to content High contrast mode

BA (Hons)Business (Marketing)

Birmingham City University
United Kingdom, Birmingham
Tuition fee £12,000.00 per year
Course code NN15
More information

Expenses, accommodation, working etc. 


Our BA (Hons) Business (Marketing) course will equip you with the practical skills and enterprising attributes, enabling you to make an immediate impact on business organisations. You will be able to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise.

The course will provide you with the opportunity to develop specialist business skills, while helping you develop key transferable skills, all of which will help you stand out when it comes to securing employment.

Your learning will embrace the development and operation of business markets, the management of key resources including human capital, financial management, strategic management and cultural awareness. In addition, you’ll gain an insight into digital business exploring how technology has remodelled the business world, and reflect on the accompanying issues around social responsibility and ethical behaviour.

Your course will foster your intellectual and ethical development and encourage your personal commitment to the socially useful purpose of becoming a business professional. It will also develop your core behaviours through learning activities that enable you to practise, exhibit and develop confidence in enterprise and entrepreneurship.

After gaining a solid grounding in business functions, you will be able to specialise in one of our Business pathways for your next two years. BA (Hons) Business (Marketing) will equip you with the communicative, administrative and creative skills needed to make an impact in the marketing industry. There is also the option to specialise in BA (Hons) Business (Analytics). Each will allow you to pursue a programme consistent with your career ambition.

Programme structure

A variety of delivery approaches will be utilised throughout the programme, including lectures, seminars, tutorials, workshops, peer teaching and learning, project-based learning, experiments, games and technology-enabled learning.

Teaching will consist of variety of different methods and in most scenarios will mirror practice. Business education is about enabling students to develop their analytical, critical reasoning and creativity skills to meet the demands of the contemporary and enterprising workplace.

To achieve this, complimentary course delivery methods will be used, alongside established teaching methods. This will include the use of live projects and practice-based case studies, for both teaching and assessment. A complete Virtual Learning Environment (VLE) will be used to support all modules, enabling you to undertake appropriate independent leaning.

A wide variety of assessment methods are used, and throughout the programme you will be expected, with the appropriate support, to deliver both individually and in groups, reports, presentations, essays, project plans, exams and proposals.

Career opportunities

The great thing about this course is that it prepares you for a number of roles. You get the flexibility to choose the areas you’re interested in and gain skills that will help you to set up your own company or lead in an established business.

Our students get jobs as marketing executives and marketing officers, as well as more diverse roles such as account managers, fundraising and sales managers and VAT assistants.

Upon graduating, Shezad Nawab went on to set up Deaf Business Services Ltd, a company that is constantly evolving and has big plans for the future. Other students have taken their international strategy skills to the workplace, with graduate Adam Freeman working as Regional Account Manager for the Germanic and Eastern European Area at MVF, an award-winning tech company.

Apply now!
Application start
Aug 1, 2018
Application deadline
Aug 1, 2018 23:59
Europe/Tallinn time

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States