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MScMarketing and Brand Management

University of Essex United Kingdom, Colchester
Tuition fee £15,500.00 per year
More information

Expenses, accommodation, working etc.

essex.ac.uk/..tercourse=PG00679&subgroup=1 

Overview

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

You gain an in-depth knowledge of areas including:

- managerial and cultural perspectives on marketing
- branding and consumer behaviour, including cultural considerations
- strategic brand communication
- corporate marketing strategy

MSc Marketing and Brand Management is run by Essex Business School, ranked in the UK top 20 by the Chartered Association of Business Schools. We’re also in the top 25 in the UK for research excellence (REF, 2014), ensuring your course content is relevant to the issues currently being faced by organisations around the world. Our Masters students join us from more than 40 countries, so you join a lively, international community.

Programme structure

Year 1

Dissertation
Management and Organisational Behaviour
Research Methods in Management and Marketing
Strategic Brand Communication
Consumer Behaviour (optional)
Perspectives on Marketing
Corporate Marketing Strategy (optional)

Career opportunities

This course provides an excellent foundation to build your career in marketing and brand management by developing your skills in creativity, innovation and ethical awareness.

Apply now!
Application start
Aug 1, 2017
Pre-deadline
Feb 1, 2017 23:59 (GMT)

This is a pre-deadline and we suggest to apply before this date

Primary deadline
Aug 1, 2017 23:59 (GMT)

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.