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BSc (Hons)Business Management (Marketing)

University of Surrey
United Kingdom, Guildford, Surrey
Tuition fee To be confirmed
Course code N294
More information

Expenses, accommodation, working etc. 


Specifically designed to offer an exciting and challenging programme for those wishing to pursue a career in marketing and related areas, this pathway covers a wide range of marketing disciplines that embrace the varied career options available in the field.

As well as developing a variety of practical skills that are valued by employers, your academic skills are fostered across a range of innovatively designed modules.

You have the option to study a diverse range of topics that reflect both the latest academic research and real-world industry trends in this dynamic field. Modules relate to themes like marketing analytics and marketing in the digital environment, as well as addressing key areas like marketing strategy and research in marketing.

The pathway also includes a psychological element by focusing on consumer behaviour, while creative skills are developed through topics like marketing communications and international fashion marketing.

Programme structure

Year 1 (FHEQ Level 4)
The programme starts with a common first year across all Business Management pathways. This will allow students to make an informed decision about either confirming the pathway chosen on entry or switching to an alternative.

Compulsory modules:

Business Skills
Operations Management
Economics for Business
Financial Accounting
Marketing Principles
Organisational Behaviour and Analysis
Business Ethics
Business Decision Making

Year 2 (FHEQ Level 5)
Students take a number of compulsory modules, an equal number of pathway modules and two optional modules. Any students leaving with a subsidiary award at either FHEQ Level 4 or 5 would not include the pathway in the title.

Compulsory modules:

Human Resource Management
Marketing Communications
Management Accounting
Consumer Behaviour
International Fashion Marketing
You will also choose from three elective modules.
Your Professional Training placement, if selected, would be taken within your chosen pathway.

Year 3 (FHEQ Level 6)
If students exit at the end of FHEQ Level 6 they will have 360 credits, of which 90 credits will be designated pathway modules.

Compulsory modules:

International Business Strategy
Entrepreneurship and Business Planning
Research in Marketing
Project Management
Marketing Strategy
Marketing in the Digital Environment
Marketing Analytics
You will also choose from one elective module.

Year 4 (FHEQ Level 7)
This year is only for students on the MBus. Students do two compulsory modules, two pathway modules, an applied research project in their chosen pathway and one optional module.

Students exiting at the end of FHEQ Level 7 will have achieved 480 credits of which 195 will be in the designated pathway. To maintain their place on the MBus programme students must achieve a minimum of 60% at each level of the programme. Students registering on the BSc programme will be allowed to transfer to the MBus programme if they achieve this level.

Compulsory modules:

Research Methods
Applied Research Methods

Career opportunities

Our Business Management graduates are already putting into practice the experience, skills and knowledge they gained on our programme in companies such as Accenture, Hays Recruitment, Marks & Spencer and Panasonic.

Apply now!
Application start
Aug 1, 2018
Application deadline
Aug 1, 2018 23:59
Europe/Tallinn time

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States