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MScInternational Marketing

University of Bradford United Kingdom, Bradford
Tuition fee £14,580.00 per year
More information

Expenses, accommodation, working etc.

bradford.ac.uk/..t/international-marketing 

Overview

The MSc in International Marketing, is ideal for students looking to acquire new marketing skills or develop more specialist knowledge in international marketing practice. Suitable for students with or without prior experience of business, marketing or management disciplines, it is aimed at both recent graduates and those with a first degree and work experience.

Offering a well balanced programme of study, the programme will provide you with a thorough understanding of marketing and broader management subjects, which are then applied to the dynamics of an international environment. You will consider the specialist marketing tools, techniques and activities of an organisation, learning how to integrate them into a plan and implement successful international marketing programme. The programme also prepares you to handle environmental, cross-cultural and political issues involved in international marketing.

The programme has been designed specifically to equip with the knowledge and skills needed to pursue a career in an international (or domestic) marketing setting, whether that means working with a large multi-national, a smaller company or even your own business.

Programme structure

This one year, full-time programme investigates the functional marketing and international marketing activities of an organisation, understanding the context in which organisations conduct their business and how the business environment influences strategic and operational decision making in a national and international context.

Career opportunities

The programme has been designed specifically to equip you with the knowledge and skills you need to pursue a career in an international (or domestic) marketing setting, whether that means working with a large multi-national, a smaller company or even your own business. The programme specifically allows graduates to pursue international or domestic careers in a number of areas including brand and product management, strategic marketing, market research, advertising and communications, consultancy, services marketing or general marketing management.

Apply now!
Application start
Aug 1, 2017
Application deadline
Aug 1, 2017 23:59 (GMT)

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.