|Location||United Kingdom, London (Greenwich Campus)|
|Type||Master courses, full-time|
|Nominal duration||1 year|
|Tuition fee||£9,550.00 per year|
Undergraduate diploma (or higher)
IELTS with a minimum of 5.5 in each skill or equivalent english test (CAE)
At least 2 reference(s) must be provided.
A motivation letter must be added to your application.
This programme runs alongside the MA Strategic Marketing and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.
This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.
The programme builds students’ skills – business, academic and personal – as well as their understanding of aspects of marketing communications such as communications planning, consumer decision-making and behaviour, traditional and new (interactive) media and leading edge academic ideas to better meet the competitive challenges of a changing marketplace.
The programme also offers the opportunity of a visit to a partner school in France to explore communications in a different cultural and disciplinary context.
The aims of this programme are:
To develop a critical understanding of current theoretical developments in marketing communications which can be applied to organisations and their markets
To foster a creative and systematic approach to problem-solving in the area of strategic marketing communications
To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems.
Students are required to study the following compulsory courses.
Business English for Academic Purposes – Level 4
The Scholarship of Marketing (15 credits)
Branding (15 credits)
Developing Advertising and Promotional Strategies (30 credits)
Inside the Customer’s Mind (30 credits)
Managing Direct and Digital Marketing Relationships (30 credits)
Dissertation/Project (30 credits)
Research Methods (15 credits)
Students are required to choose 15 credits from this list of options.
International Marketing (15 credits)
Relationship Marketing and e-CRM (15 credits)
Hot Topics in Marketing (15 credits)
Consumer and Celebrity PR (15 credits)
Graduates will be equipped with the necessary skills and knowledge for a position of a marketing/marketing communications manager, brand strategist, social media strategist, corporate media executive, marketing research manager, marketing/communication consultant and more in a wide range of multinational companies, non government and public sector organisations as well as consultancies.