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MScMarketing and Management

University of Bradford United Kingdom, Bradford
Tuition fee £13,500.00 per year
More information

Expenses, accommodation, working etc.

bradford.ac.uk/../marketing-and-management 

Overview

This degree programme will appeal to students from a range of backgrounds seeking to develop the knowledge and skills in marketing and management that would enable them to pursue appropriate business and marketing careers in domestic or international organisations.

The programme incorporates not only core areas of business and management (operations management, international business environment, economics, human resource management and finance and accounting) but also key knowledge and skills within the area of marketing (marketing strategy, marketing communications, services marketing, consumer behaviour).

The programme is suitable for students with or without prior experience of business, marketing or management subject areas. As such, this MSc is designed for those who want to focus on the areas of marketing and management in order to change career direction, get started in a specific career or boost an existing career. The programme is aimed at both recent graduates and those with a first degree and work experience. The programme delivers many opportunities to gain practical skills in marketing and management through the use of module assignments, case studies, marketing strategy simulation and industry speakers.

The programme specifically allows graduates to pursue careers in a number of areas including general management, services or general marketing, advertising and communications, and consultancy.

Programme structure

Initially, students take a number of compulsory modules to provide the foundations for an understanding of management. In the second semester, learning will focus more specifically on marketing from both a strategic & operational perspective, and students will have the opportunity to choose one elective subject from an extensive range. The final part of the programme is the dissertation, with students invetigating a specific marketing related topic.

Career opportunities

The MSc in Marketing provides students with the opportunity to enter or boost their careers in both marketing and general management. Typical roles include marketing management, business development, brand management, product management, account management, PR and communications, media marketing, consultancy and self-employment.

Apply now!
Application start
Aug 1, 2017
Pre-deadline
Feb 1, 2017 23:59 (GMT)

This is a pre-deadline and we suggest to apply before this date

Primary deadline
Aug 1, 2017 23:59 (GMT)

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.