|Location||United Kingdom, Guildford, Surrey|
|Type||Master courses, full-time|
|Nominal duration||1 year|
|Tuition fee||£16,000.00 per year|
Undergraduate diploma (or higher)
Entry is open to applicants with a UK first or 2.1 honours degree or equivalent.
The entry qualification documents are accepted in the following languages: English.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
You must take verified copies of the entry qualification documents along with you when you finally go to the university.
IELTS: 6.5 overall (with at least 6.5 in Writing and 6.0 in each other component)
At least 1 reference(s) should be provided.
A motivation letter must be added to your application.
This programme combines the internationally recognised research and teaching strengths in the School of English & Languages with the expertise of the internationally renowned Surrey Business School, accredited by AACSB International – the Association to Advance Collegiate Schools of Business.
This programme is designed to equip you with a critical understanding of communication in contemporary international marketing contexts, in order to address the market needs of the international business environment.
You will gain the necessary knowledge and skills to be able to seek employment in a wide variety of multinational and/or international organisations. In particular the programme will prepare you for a career in advertising, international management, media and public relations.
This programme is ideal for Advertising, Marketing and PR professionals who want to enhance their existing profile with a PG qualification, Humanities graduates who want to gain marketing skills to apply for roles relating to their first degrees (for example to start careers in publishing or arts management), graduates from management or marketing disciplines who want to deepen their insight into marketing across linguistic and cultural boundaries and graduates in English Language, Linguistics or Translation studies who want to add business and marketing skills to their portfolio.
You will take six compulsory modules and two optional modules covering a wide range of disciplines including: communication studies, management, international business and cultural studies. You will also take a Research Methods module preparing you for the dissertation element of the course, in which you will have the opportunity to specialise according to your personal interest. The programme includes numerous opportunities to apply and develop your skills through practical tasks.
Compulsory modules will normally include:
Introduction to Research Methods: Answering Questions with Evidence
International Marketing Management
Global Diversity in Language and Communication
Women and Representation in Marketing, Media and Cultural Contexts
The Language of Advertising
Disclaimer: Optional modules may be subject to change, as we continually strive to develop and improve our portfolio of module offerings.
Many of our graduates have gone on to find employment in a wide range of international organisations and businesses. Others have chosen to take research degrees in their subject.
Recent graduates of the MA Communication and International Marketing have undertaken the following careers:
Business associate in a private company
Investment manager in a Chinese government-run company
Two graduates have set up their own advertising agencies
Research students have undertaken projects in the following areas:
Cross-cultural and intercultural communication