|Study location||United Kingdom|
|Type||Master courses, full-time|
|Nominal duration||1 year|
|Tuition fee||£11,500.00 per year|
Undergraduate diploma (or higher)
An honours degree at 2:1 or higher in a related discipline.
IELTS: 6.5 overall with minimum of 6.0 in writing and a minimum of 5.5 in reading, listening and speaking
At least 1 reference(s) should be provided.
A motivation letter must be added to your application.
This challenging master’s programme can help prepare you for a role in contemporary advertising in an account management, media planning, creative or agile role.
Customer engagement is increasingly key with the benefits of ‘big data’ providing detailed analytics for campaigns. Media planning is becoming more scientific and measurable, moving customers up the loyalty ladder to generate content for brands. Advertising is the catalyst to delivering integrated campaigns and Southampton Solent’s MA Advertising and Multimedia Communications programme prepares students for making a strategic contribution.
Recognising the close relationship with marketing and public relations, the course focuses on emerging forms of advertising which blur the boundaries with journalism and the importance of content marketing. Teaching is delivered by a team of industry professionals and the course covers the development of contemporary integrated marketing campaigns.
As the roles of multimedia advertising management, digital newsroom manager, marketing professional, and corporate PR manager are converging, students are encouraged to develop a collaborative and interdisciplinary approach, and will have the opportunity to gain first-hand experience by preparing campaigns for live client briefs. Students are also encouraged to seek work-placement and freelance opportunities through the University’s student run agency, Solent Creatives, as well as prepare competition briefs for the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).