Skip to content High contrast mode
Logo of University of South Wales

BA (Hons)Fashion Promotion

University of South Wales
United Kingdom, Cardiff / Pontypridd
Tuition fee £11,900 per year
More information

Expenses, accommodation, working etc. 


Essential Info

By exploring the relationship between fashion products and how they
are marketed, you will understand the role of media advertising and
marketing in fashion design, as well as how innovative design is vital
for success in a global marketplace. You will also have the
opportunity to work with students on the BA Fashion Design degree and
participate in live projects with established fashion brands.

This fashion promotion course is based in central Cardiff in Cromwell
House. Your studies will introduce fashion-led promotional methods,
explore the importance of brand identity and the role of fashion in
modern society. You will come to understand consumer market research
and develop the creative skills to promote and enhance both new and
established fashion brands. There is also the opportunity to gain
valuable hands-on experience and insider knowledge through a 12-month
work placement at the end of your second year.

Programme structure

What You Will Study

Starting with the methods and principles of fashion promotion design,
you will develop key skills in research, drawing and illustration
(both hand and computer generated), colour theory, brand development,
fashion graphics, fashion marketing and media. In the second year, you
will progress to larger fashion industry-led design and marketing
projects, exploring branding, digital photography, web-design and
fashion buying. You will also play a key role in conceiving,
organising and staging a fashion show, exposing you to the
practicalities of events co-ordination, styling and promotion. Wider
economic and social issues that influence product and brand
development will be considered, while studying consumer behaviour and
market trends.

Throughout the course, you will have opportunities to showcase your
talents by entering national competitions. In the final year, you will
focus on your own area of interest and expertise through the
development of your major project – a highly creative project in
your specialist area of fashion promotion, completed to industry

The following modules are attached to this award:

Year One

Fashion in Context 1
Fashion Visualisation
Fashion Promotion Methods & Principles
Colour & Trend Forecasting
Fashion & Brand Promotion

Year Two

Fashion Promotion in Context 2
Fashion Photography
Fashion Media
Promotional Campaign Development
Fashion & Industry

Year Three

Major Fashion Promotion Project
Critical Research in Fashion
Fashion Entrepreneurship
Strategic Brand Communication
Major Fashion Promotion Project

How You Will Study

You will study in a creative environment, with dedicated studios and
experienced, committed staff. You will learn through a mixture of
lectures, seminars and studio workshops, with an emphasis on practical
engagement with the subject. Our ATRiuM campus also has industry
standard Macintosh and PC hardware and software to realise your
creative projects.

Career opportunities

Possible Career Options

Through this exciting blend of promotional design, research,
marketing and project management, a wealth of career opportunities
await you on graduation – art direction, PR, visual merchandising,
buying, fashion illustration, sales, trends prediction, brand
development, fashion journalism, fashion styling and photography.

Future Study

  • MSc International Fashion Marketing
Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Oct 1, 2020

Application deadlines apply to citizens of: United States