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BA (Hons)Business and Marketing

Coventry University
United Kingdom, Coventry
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

coventry.ac.uk/..ess-and-marketing-ba-hons 

Overview

From digital marketing and social media, to traditional print, studying for a Business and Marketing BA can lead to an exciting career.
Within our fiercely competitive and global economy, marketing is now central to commercial success. Businesses and organisations across every sector – private, public and non-profit – need to determine and differentiate their brand, communicating effectively who they are and what they do to past, present and potential customers.

This professionally accredited course is designed to help you gain the confidence and business acumen  necessary to develop, position and build businesses in the most strategically effective way. We aim to provide a solid understanding of business analysis, planning, and management, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and how to promote competitive advantage.

Our status as a Chartered Institute of Marketing (CIM) accredited Study Centre means this degree provides exemption from the CIM Certificate in Professional Marketing, as well as the first module of the CIM Diploma in Professional Marketing via the Graduate Gateway scheme.

Career opportunities

A business and marketing degree provides you with a critical and reflective understanding of marketing and its relationship with the wider international business environment. It could lead to specialist careers in advertising, digital marketing and project coordination, as well as more general roles in business analysis, project management or sales management.

Our course is accredited by the CIM for the Graduate Gateway. This means that in the final year of your degree you can also work towards achieving the CIM Professional Diploma in Marketing so can graduate with two qualifications, significantly enhancing your career prospects.

Designed to prepare you for work, the course offers lots of opportunities to participate in live cases with clients, work experience (short and long-term as part of a sandwich year) and paid internships. We have strong partnerships with a number of employers, including Coventry Council, Jaguar Land Rover, Millward Brown and the Chartered Institute of Marketing.

Field trips are embedded into each year of study, some industry-focused to provide first-hand experiences of marketing in action, others designed to build your professional or interpersonal skills, for example, to encourage team bonding initially and then develop team working skills.

In addition, careers-based modules in digital marketing, brand communications, services marketing and creative advertising and a range of other areas are embedded into the course to help build transferrable skills which will enhance your employability.

You will have the support of dedicated Personal Employment Tutors, who are industry trained, and our well-established employability team, Business Futures, also have an extensive network of employers with a wide range of internship possibilities. Business Futures will also support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. The Faculty also hosts, through the Business Futures teams, frequent employer events, which allow you to network with companies offering graduate roles, internships and placements in relevant fields, such as marketing.

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Oct 1, 2021

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Oct 1, 2021

Application deadlines apply to citizens of: United States