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BA (Hons)Advertising and Marketing

Coventry University
United Kingdom, Coventry
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

coventry.ac.uk/..ing-and-marketing-ba-hons 

Overview

More so than ever, advertising and marketing play a big part in everyday life, with advancements in digital and social media allowing for new and exciting ways to attract and engage customers any time and any place.
This course, which benefits from EPAS and Chartered Institute of Marketing accreditation, is aimed at students with an interest in advertising and marketing from the creative to the analytical – whether that is advertising and branding, consumer behaviour, digital and social media marketing, or new product development and market research. It provides a solid foundation in marketing and advertising, with a specific focus on marketing communications across different media and contexts.

Career opportunities

Our course is accredited by the CIM for the Graduate Gateway. This means that in the final year of your degree you can also work towards achieving the CIM Professional Diploma in Marketing, enabling you to graduate with two qualifications and significantly enhancing your career prospects.

Designed to prepare you for work, it offers lots of opportunities to participate in live cases with clients, work experience (short and long-term as part of a sandwich year) and paid internships. We have strong partnerships with a number of employers, including Coventry Council, Jaguar Land Rover, Millward Brown and the Chartered Institute of Marketing.

Field trips are embedded into each year of study, some industry-focused to provide first-hand experiences of marketing in action, others designed to build your professional or interpersonal skills, for example, to encourage team bonding initially and then develop team working skills.

In addition, careers-based modules in digital marketing, brand communications, services marketing and creative advertising and a range of other areas are embedded into the course to help build transferrable skills which will enhance your employability.

You will have the support of the Faculty’s dedicated employment support unit, Business Futures, which has an extensive network of employers with a wide range of internship possibilities. Business Futures will also support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres, as well as putting on frequent employer events, allowing you to network with future employers offering graduate roles, internships and placements in the advertising and marketing sectors.

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Oct 1, 2021

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Oct 1, 2021

Application deadlines apply to citizens of: United States