Study location	Denmark, Herning
Type	Final year and top-up, full-time
Nominal duration	1,5 years
Study language	English
Awards	Top-up

Tuition fee	To be confirmed

Entry qualification

Undergraduate diploma (or higher) To be eligible to apply for the international BA top-up degree in Design & Business you need to have completed one of the programmes from the list below. - An AP Degree in Design, Technology and Business, AP Degree in Multimedia Design & Communication, AP Degree in Production Technology, AP Degree in Marketing Management or similar. - Bachelor in either Design or Business from an international university/university college. The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

Language requirements	English Accepted proof of proficiency: DF language test (TESA), Cambridge English, IELTS, TOEFL or Certificate in Advanced English (CAE) IELTS: 6.5 TOEFL (IBT): 83 CAE: level 176 TESA: with min. 75 points in each OOPT part + interview and essay with at least B2+

Other requirements

A motivation letter must be added to your application. 1) You have to submit an admission assignment 2) A 20-minute interview either in person at the school or through Skype At the interview, you will have the opportunity to give a short presentation of your admissions assignment. Please bring products that support your qualifications within the speciality programme you apply for. The interview should also clarify your reasons for applying to the specific bachelor programme.

More information	Expenses, accommodation, working etc. en.via.dk/..nding-and-marketing-management

Overview

Branding and Marketing Management is an area of specialisation within the Bachelor (BA) top-up programme. The speciality qualifies you to challenge and develop existing and new brands. You will be able to optimise a brand’s communication platform. You will learn to develop, plan, implement and evaluate marketing initiatives in a broad sense, both nationally and internationally. In this context, you will be able to identify, analyse and present data and trends in areas related to marketing and branding.

You will be able to independently manage and develop brand strategies, conduct trend and market analysis, and develop media plans and event planning. You will become a specialist in ensuring that new concepts in the company are in line with the brand values.

The joint projects that are part of the course programme will enhance your skills regarding interdisciplinary collaborations. The mandatory placement period provides you with the chance to expand your network and CV.

Career opportunities

You will be able to develop, plan, implement and evaluate marketing initiatives both nationally and internationally.

Your job role will usually be in a marketing department where you can work widely within branding and marketing.