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BA HonsEvent Management

Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.




The skills and knowledge you will acquire on this course will help
you to progress into successful careers such as conference and outdoor
activity organisation, as well as management of nightclubs, music
venues, theatres, hotels, restaurants and bars. Excellent career
opportunities exist for graduates, both in commercial companies and
within public sector organisations.

During the course you will:

  • Focus on the events industry, and the growing societal role of
  • Investigate the areas of tourism and sporting events
  • Explore areas of study underpinned by the work of our world-class
  • Experience hosting events, such as annual regional Top Link
    events, organised by the Youth Sports Trust
  • Benefit from sporting field trips to venues like Luton Town
    Football Club, Twickenham, Wimbledon, Eastlands Stadium, Manchester
    and the Woburn Golf Club
  • Benefit from tourism field trips to destinations like Woburn
    Abbey, the Swiss Gardens at Shuttleworth House and Putteridge Bury
    Conference Centre
  • Manage real events, so you can put theory into practice and build
    on your events management skills

Areas of study you may cover on this course include:

  • The business of events
  • Event theory
  • Hospitality and event operations
  • Visitor attraction management
  • Sport tourism management
  • Issues in event management
  • Project management
  • Tourism marketing
  • Strategic management
  • Mega sports events


Career opportunities


An initial session on career options will be offered by the team from
the Centre for Personal and Career Development within the unit The
Business of Events at Level 1, to enable students to explore all the
options available at the University to support their career choices
right from the start.

At Level 2 students will be expected to enhance their career related
and employability skills through interactive exercises, group
activities and individual reflection. These processes are often
problematic and unnatural to students, differing to experiences in
more traditional subject-based units.

The focus falls on students to reflect on their own approaches,
learning styles and skills; no textbook shows what works best for
them, thus a degree of self-discovery is required and students should
be in charge of the process. Students will be encouraged to ask
appropriate questions and increase the use of feedback.

By Level 3 students will also be encouraged to develop their critical
thinking skills, coinciding with the transition to less tutor led and
greater peer and self feedback, and management of tutor strategies
(Lawrence 2007).

Students will also be encouraged to contact / join associations and
organisations with a view to developing events management experience
on a voluntary basis, such as:

The Tourism Society:

BAFA British Arts Festivals Association

ACE Association of Conferences and Events

BACD British Association of Conference Destinations

MIA Meetings Industry Association

MPI Meeting Professional International



The following are likely career choices for students who have
completed the course:

  • Event Manager
  • Festival organizer / co-ordinator
  • Exhibitioner organizer

In addition, there will be a number of generic and / or specialised
posts in the tourism/ leisure / sport / industries that should be
available to students upon completion of the course:

  • Leisure Centre Manager
  • Sports Club Manager
  • Project Manager

Tour Guide.

Further study

In terms of further study a number of possibilities exist, both
within the University and beyond:

  • MSc International Tourism Management
  • MSc Sport Tourism Management
  • MSc Tourism and Events Management
  • MSc Tourism and Environmental Management


Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States