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MScStrategic Public Relations and Communication Management

University of Stirling
United Kingdom, Stirling
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

stir.ac.uk/..on-mgt/#course-tabs__overview 

Overview

Strategic Public Relations and Communication Management course gives you the chance to design, implement and evaluate public relations campaigns, helping you to develop the practical and analytical skills you’ll need for a successful career in communications and public relations.

You’ll develop a critical appreciation of the role of public relations in society, as well as key analytical and professional skills. You’ll also gain a solid understanding of the theory behind PR, and have many opportunities to put this theory into practice.

By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations strategies.

The course is continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice.

This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.

Career opportunities

Masters in Strategic Communication and Public Relations is for those who want managerial careers in PR, organisational communication, corporate communications, strategic communication or related areas.

Graduates have successfully established careers in the PR field, working for a wide range of organisations spanning public, private and voluntary sectors all around the world, typically occupy positions such as:

Communications Officer/Manager
Public Relations Officer/Manager
Media Officer
Social Media Officer/Manager
Internal Communications Officer/Manager
Corporate Affairs Officer/Manager
Organisations

Graduates work for include:

Pfizer
Nike
UK Government
Office Depot
Police Scotland
The National Museum of Wales

Others have stayed in academia, going on to gain PhDs and then work as lecturers, teaching and researching in universities.

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States