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BA (Hons)Marketing and Psychology

University of Stirling
United Kingdom, Stirling
Tuition fee £15,100 per year
More information

Expenses, accommodation, working etc.




Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer-base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.

The University of Stirling’s Marketing course is ranked 2nd in Scotland and top 10 in the UK for the quality of our Marketing degree (The Complete University Guide 2019; 2020; 2021). This is thanks to their research-led teaching and close ties to industry. Understanding the need to prepare you for the rapidly-shifting landscape of marketing in a digital age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You’ll experience how marketing works in a “live” environment, deepen your knowledge of what makes businesses tick, and sharpen your skills in research and communication.

The award-winning Psychology course sits at the cutting edge of inter-disciplinary scientific research.They focus on important societal problems such as detection of criminals and improvement of health outcomes. After introducing Psychology to you as a biological and social science, they’ll cover topics as diverse as brain functioning, development and social behaviour. You’ll develop a deep knowledge and understanding of mind and behaviour.

The course was recognised by the British Psychological Society for their innovative, student-led teaching initiatives and commitment to integrating employability. They described the course as being ‘at the forefront of the student-led teaching experience in Psychology across the UK’, and commended their staff, who ‘clearly care about the wellbeing and development of their students, and provide a nurturing learning environment’.

Career opportunities

Good Marketing courses open the door to a wealth of job opportunities, and a degree in Marketing is becoming increasingly valuable as the range of promotional outlets and techniques available to businesses continues to evolve. Marketing graduates from the University of Stirling have started their careers in some of the following roles:

Digital Marketing Manager, Tesco Bank
Marketing and Sales Executive, Scottish Media Group
UK Retail Marketing Graduate Programme, RBS
Sales and Services Assistant, Intelligent Finance

Examples of recent Marketing graduates’ current roles include:

marketing and communications specialist
search engine optimisation Specialist
marketing manager
marketing analyst
digital marketing manager
merchandising manager
project manager
product marketing manager
games and digital marketing
category manager

An estimated 15-20% of Psychology graduates eventually become professional psychologists. Graduates can specialise in

clinical psychology
forensic psychology
educational psychology
occupational psychology
mental health
health and wellbeing

Many other careers will see psychology as a useful degree, such as:

advice worker
market research
life coach
human resources
play therapy
any job that requires insight into human behaviour

Apply now! Fall semester 2021/22
This intake is not applicable

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

Application deadlines apply to citizens of: United States