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BA (Hons)French and Marketing

University of Stirling
United Kingdom, Stirling
Tuition fee £17,900 per year
More information

Expenses, accommodation, working etc.

stir.ac.uk/..french/#course-tabs__overview 

stir.ac.uk/..keting/#course-tabs__overview 

Overview

Studying a modern language opens up a world of opportunities, and a French degree from the University of Stirling is designed with your future firmly in mind.

They focus on giving you an in-depth knowledge not only of the language, but also the factors that are shaping France and the wider Francophone world today. This contemporary, all-encompassing approach means you’ll graduate with a true grasp of France’s place in the world and a deep understanding of the language’s ongoing evolution and reach.

The University of Stirling’s Marketing course is ranked 2nd in Scotland and top 10 in the UK for the quality of our Marketing degree (The Complete University Guide 2019; 2020; 2021). This is thanks to their research-led teaching and close ties to industry. They prepare you for the rapidly-shifting landscape of marketing in a digital age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You’ll experience how marketing works in a “live” environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication.

Programme structure

In Semesters 5-8, you’ll take core language modules in spoken and written French, and choose specialisms in a range of modules. In most degree combinations including French, Semester 6 is a compulsory study abroad period – which is spent at a partner university in France, Switzerland, Morocco or Quebec. Students who do not undertake Semester 6 Abroad will be required to fulfil our minimum residence requirement (usually 4 weeks spent in a French-speaking country, often at a language school). This minimum residence is undertaken at the student’s own expense and during vacation time.

Career opportunities

The French graduates have gone on to a wide variety of careers that span publishing, journalism, television, advertising, translation, law and teaching French or English as a foreign language. Language graduates develop excellent oral and written skills; independence and self-reliance; and confidence in dealing with a variety of people, situations and cultures. Other fields our French graduates currently work in include banking, management, marketing and public relations.

Good Marketing courses open the door to a wealth of job opportunities, and a degree in Marketing is becoming increasingly valuable as the range of promotional outlets and techniques available to businesses continues to evolve.

Examples of recent Marketing graduates’ current roles include:

marketing and communications specialist
search engine optimisation Specialist
marketing manager
marketing analyst
digital marketing manager
merchandising manager
project manager
product marketing manager
games and digital marketing
category manager

Apply now! Fall semester 2021/22
This intake is not applicable

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

Application deadlines apply to citizens of: United States