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BA (Hons)Business Studies and Marketing

University of Stirling
United Kingdom, Stirling
Tuition fee £15,100 per year
More information

Expenses, accommodation, working etc.

stir.ac.uk/..tudies/#course-tabs__overview 

stir.ac.uk/..keting/#course-tabs__overview 

Overview

This course in Business Studies will grow your managerial expertise and put foundations in place to ensure you continue developing through your professional life. You’ll also learn how organisations are structured, and gain insight into what makes them function best. Speakers from the industry visit regularly to complement the own research-led teaching – giving you real-world and rounded knowledge of business and the tools needed to succeed in it.

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.

Programme structure

You can complete your Business Studies course as a four-year single honours degree, or combine it with one of 17 different degree subjects. Your first year will give you a broad grounding in business and management. You’ll cover areas such as the internal and external business environment and the nature of business and markets, the nature and functions of Operations, Marketing, HRM, Finance and ICT and the importance of competitiveness.

Your second year of study focuses on fundamentals including the nature of organisations, the variety of their management objectives, and the organisation of business.

Years three and four covers international business, entrepreneurship, responsible business and ethics, strategic management and business research methods.

Finally, under academic supervision, you will complete an individual research project of your choice or you may be selected to take part in a consultancy-style project working with a client organisation, often from North America, to help solve a real business problem. This is done through the relationship with Riipen.

Career opportunities

Graduates who left Stirling up to ten years ago have forged careers in the following positions:

- National Marketing Manager, BT
- Partner Relationship Manager, Hewlett-Packard
- International Recruitment Consultant, Solutions Driven
- HR Business Partner, Forth Valley College
- Digital Marketing Manager, Tesco Bank
- Marketing and Sales Executive, Scottish Media Group
- Sales and Services Assistant, Intelligent Finance

Apply now! Fall semester 2021/22
This intake is not applicable

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

Application deadlines apply to citizens of: United States