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MScBusiness Administration: Marketing

Radboud University
Netherlands, Nijmegen
Tuition fee €16,000 per year
Application fee €150 one-time

The handling fee is NOT applicable to:

- Students with a nationality from the EEA countries or from countries that are candidates for EEA membership*
- Students who receive a full scholarship (proven by uploading a grant statement)

This fee will be refunded to you once you are fully enrolled as a student at Radboud University. The fee is NOT refundable when you are not admitted.

More information

Expenses, accommodation, working etc.

ru.nl/english/education/masters/marketing 

Overview

Do you want to learn how to build and manage customer relationships and how these relationships will help in key marketing activities such as branding, product management and service innovation? During this Master’s specialisation, you will learn everything about creating long-term sustainable relations.

Master’s specialisation Marketing: something for you?

- The key to this specialisation is relationship management.
- You will come to understand that more than a sound product is needed.
- You will learn how marketing relates to other business disciplines such as sales and HRM.
- You will gain needed knowledge in social and psychological processes.

Programme structure

The Master’s specialisation in Marketing is taught at Nijmegen School of Management. It has a course load of 60 EC* (one-year). All the courses are 6 EC and the Master’s thesis is 18 EC. The structure is presented here.

Career opportunities

After graduating, most Marketing students find positions such as brand manager, product manager, management consultant, market researcher, and account manager. The graduates are greatly valued by their employers for their analytical skills and a sound understanding of business practices. They work for firms such as Google, Rabobank, D.E. Master Blenders, Mercedes Benz, Bol.com, and FrieslandCampina. In addition, many of the students start their own business. And a few go on to do a traineeship or pursue a PhD in Business Administration.

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries.

Application deadlines apply to citizens of: United States