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BA (Hons)Marketing

Solent University
United Kingdom, Southampton
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

solent.ac.uk/../undergraduate/marketing-ba 

Overview

As well as numerous opportunities for employer interaction and embedded employability throughout the curriculum, you will be exposed to key concepts of consumer behaviour and marketing insight, effective marketing strategy, planning and decision making, marketing communications and creative digital technologies focused on engaging global audiences.

This practical emphasis draws on the course team’s extensive links with the business community, marketing groups and industry associations, which ensure the degree remains right up to date with contemporary debates, current best practice and all aspects of the modern marketing environment.

The course has a strong focus on employability skills and work-related opportunities through live client briefs and real-world projects at all levels. You will have the opportunity to take part in agency trips, visiting leading agencies in creative hubs like Bristol and London, to see theory put into practice – and network with marketing professionals about your careers.

You will also be able to attend guest lectures by industry experts and take part in networking opportunities such as the annual Meet the Professionals event, vital for your successful future career.

International student events are another highlight. Solent University is the only UK university to be part of the International Marketing Network, with International Marketing Week giving you invaluable opportunities to enhance your skills and broaden your creative horizons through European travel and live project with multinational organisations such as Mercedes-Benz.

If you are interested in setting up your own business, there is the opportunity to learn freelancing and entrepreneurial skills. And you also have the option to undertake additional qualifications, such as the Chartered Institute of Marketing (CIM) professional qualifications, the Institute of Data and Marketing (IDM) Certificate, the Adobe Creative Cloud certification, Target Group Index (TGI) certification and the APM Professional qualification in project management.

Career opportunities

With the professional qualifications, skills and knowledge that employers are looking for, you’ll have a wide variety of options open to you when you graduate. You could choose to work in a large multinational company or lead a marketing department in a smaller organisation. You’ll also have the business acumen to start your own marketing business.

Suitable roles for graduates include:

*Marketing management
*Market research
*Internet marketing
*Marketing communications
*Marketing analytics
*Product and brand management
*Direct marketing
*Public relations
*Account management
*Digital and social media
*Business development
*Sales
*Campaign/category management
*Conference and events management
*Digital marketing
*Analytics and CRM.

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States