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BBAInternational Lifestyle Studies

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Expenses, accommodation, working etc.

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Overview

What will we be eating and drinking in the next decade? What will our homes be like? And how will our own looks have changed by the year 2030? What will we do in our spare time, now and in the future? Will new lifestyles influence our health? Just a few of the many trends that companies and organisations need to understand, if they want to respond to developments of their markets and to their target audiences. At ILS, you combine your knowledge on these issues with your skill to design creative and practical concepts. Your goal: to create new products and services that enhance quality of life. As graduate, you can enter the workforce as creative producer, junior market innovator, trend watcher or project leader.

Every three months, you work on an assignment for a client from the professional field. In the final year, you specialise yourself in at least two lifestyle sectors, while further developing your core skills: trend research and concepting. In the third year you gain practical experience as an intern and concept developer. The final year puts you back in the field with a Graduation Project for a real company.

The ILS programme teaches you how to recognise trends and use them as the basis for designing and creating new lifestyle concepts. Your personal development is the main goal, while you develop both creative and commercial skills. Being guided by teachers with practical experience, means that your education offers the right fit with your future professional practice. You also get to work on real assignments for (international) companies. You can also start your own company as a student.

Career opportunities

As graduated trend researcher / concept developer, your profession is to analyse trends to develop and successfully introduce lifestyle concepts. Your employer can be any of the countless businesses in the various lifestyle sectors.

Examples of where our students can be found are departments for marketing, innovation, new business or research & development. There also is a growing number of agencies that rely on knowledge of trends and consumer developments to create new concepts for their customers. Or you can choose to become a self-employed independent creative, or start a career as freelance concept designer.

ILS is firmly rooted in the professional practice. The Academy’s network consists of over 100 companies, institutions and organisations, all eager to work with our interns and graduates. Among our affiliates are famous (Dutch) brands such as Achmea, De Efteling, Fair Trade Original, GGD, Hema, Leolux, Mundial Productions, Nike, Philips, Thermea 2000 and The Sting.

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States