Study location	United Kingdom, Coventry University
Type	Bachelor courses, full-time
Nominal duration	4 years
Study language	English
Awards	BA (Hons)
Course code	N500

Tuition fee	To be confirmed

Entry qualification

High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. Upload documents in original language and translations. You must take the original entry qualification documents along with you when you finally go to the university.

Language requirements	English IELTS: 6.0 (with no skill level below 5.5) CAE: 169 (with no skill level below 162) Secondary school exam result can be accepted for the following countries: Estonia, Latvia, Lithuania, Bulgaria, Poland, Romania, Slovakia, Hungary and Croatia

Other requirements	At least 1 reference(s) must be provided. A motivation letter must be added to your application.

More information	Expenses, accommodation, working etc. coventry.ac.uk/..-21/fbl/marketing-ba-hons

Overview

For those with creative flair, analytical minds and a love of communicating, our Marketing BA can lead to a career in this exciting field.
Marketing is a subject that impacts everyone’s lives, now more so than ever as advancements in digital and social media are opening up new and exciting ways to attract and engage customers anytime, anywhere and any place.

This professionally accredited course is aimed at students with an interest in all areas of sales and marketing from the creative to the analytical – whether that is advertising and brands, consumer behaviour and retailing, or new product development and market research. It provides a solid foundation in general business and management knowledge with a specific focus on marketing, both as business strategy and a function.

Career opportunities

Our course is one of only a handful in the UK that is accredited by the CIM for a dual award. This means that in the final year of your degree you can also work towards achieving the CIM Professional Diploma in Marketing so can graduate with two qualifications, significantly enhancing your career prospects.

Designed to prepare you for work, it offers lots of opportunities to participate in live cases with clients, work experience (short and long-term as part of a sandwich year) and paid internships. We have strong partnerships with a number of employers, including Coventry Council, Jaguar Land Rover, Millward Brown and the Chartered Institute of Marketing.

Field trips are embedded into each year of study, some industry-focused to provide first-hand experiences of marketing in action, others designed to build your professional or interpersonal skills, for example, to encourage team bonding initially and then develop team working skills.

In addition, careers-based modules in digital marketing, brand communications, services marketing and creative advertising and a range of other areas are embedded into the course to help build transferrable skills which will enhance your employability.

You will have the support of our Faculty employment unit, Business Futures, who offer dedicated Personal Employment Tutors who are industry trained, and can call on an extensive network of employers with a wide range of internship opportunities. Business Futures also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. They also host employer events throughout the year, giving you the opportunity to network with employers offering placements, internships and graduate roles in the marketing sector.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.”