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BA (Hons)Fashion Buying with Marketing

De Montfort University
United Kingdom, Leicester
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

dmu.ac.uk/..-with-marketing-ba-degree.aspx 

Overview

The core curriculum conveying the buying cycle with a focus on marketing planning, branding, PR and social media. The programme also incorporates key practical elements supported by a range of technical facilities.

You will develop buying skills such as range building and negotiation and gain knowledge about fabrics and testing techniques. You will also study sourcing and supply.

Course content in the first year involves three shared modules plus one specialist module relating to your chosen pathway. You will learn about textile materials and commercial garment production and develop CAD skills which will facilitate the production of professional presentations. You will also be introduced to the roles and responsibilities of a typical buying office. You will be taught about the life cycle of a product from concept stage through to delivery on to the shop floor, and key aspects of trading. You will then build on this experience in the second year, where you will study two modules of your chosen specialist pathway, along with one shared module.

Programme structure

Year 1
Core Buying 1
Textile Materials 1
Fashion Communication (CAD)
Introduction to Fashion Business
Design Cultures

Year 2
Core Buying 2
Fashion Marketing
Product Marketing
Fashion Business
Design Cultures
Language option

Year 3
Sourcing and Supply
Major Project – Dissertation
Advance Fashion Marketing
Language option

Career opportunities

This course is designed for students who are aiming for a career in fashion buying, and also offers broader career options which include fashion merchandising, visual merchandising, garment technology, sourcing, design, and fashion marketing. Students will be equipped to work in retail and the extended supply base.

Recent graduates have succeeded into careers at ASOS, Selfridges, Next, George, M&S, River Island, and Joules amongst many others.

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States