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BA (Hons)Marketing (Placement)

De Montfort University
United Kingdom, Leicester
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

dmu.ac.uk/..-degree/marketing-ba-hons.aspx 

Overview

On the Marketing BA (Hons) at DMU you will learn how to analyse real business problems and provide creative marketing solutions.

You will be taught by lecturers who draw on their extensive business experience and established links with industry, to deliver innovative learning that has a direct application to the real world of business.

Some of the areas you will study on the course are how to develop an advertising campaign, produce a new brand concept, develop a brand extension and write a feature article.

You will also learn how to analyse consumer buying behaviour, collect and interpret market research and consider strategic implications behind marketing decision making.

In the first year you will study key marketing topics that have a major impact on all areas of business activity. In years two and three you will select from a wide variety of more specialised modules such as digital marketing, international marketing, brand management and advertising and promotion.

Programme structure

Year 1
Financial Decision Making
Employability, Professionalism and Academic Study Skills
An Introduction to Entrepreneurship and Enterprise
Introduction to Work and Organisations
Marketing Essentials
Marketing Decision Making
The Digital and Social Media Context of Business

Year 2
Marketing Research
Consumer Behaviour
Brand Management
Advertising and Promotion

Plus option modules from the following indicative list:

Digital and Direct Marketing*
International Marketing
Sports Marketing
Business Law

Year 3
Placement year

Year 4
The Brand Portfolio or Marketing Project
Marketing Planning & Management

Plus option modules from the following indicative list:

Customer Management
eMarketing
Global Marketing Strategies
Interactive Marketing Campaign*
Marketing of Services
Retail Marketing
Reflective Business Practice**
Social Media Marketing
Business Works
Global Consumer Cultures: Critical Perspectives
Marketing Analytics

  • Essential for progression towards the IDM Certificate in Direct Marketing
    • Only applicable to those students who have undertaken a placement year

Career opportunities

A degree in marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

With a marketing degree you could find yourself developing new products, analysing buyer behaviour, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.

Recent graduates have progressed to professional roles such as Marketing Manager at Microsoft, Visual Merchandiser at Tesco and Marketing Analyst at Bank of Ireland, Digital Proposition Owner at The National Lottery.

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States