Study location	United Kingdom, Leicester, Campus Centre
Type	Bachelor courses, full-time
Nominal duration	4 years
Study language	English
Awards	BA (Hons)
Course code	NNM1

Tuition fee	To be confirmed

Entry qualification	High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

Language requirements	English IELTS: 6.5 (with a minimum of 5.5 in each skill) CAE: 176 (with a minimum of 162in each skill)

Other requirements	At least 1 reference(s) must be provided. A motivation letter must be added to your application.

More information	Expenses, accommodation, working etc. dmu.ac.uk/..usiness-with-languages-ba.aspx

Overview

The International Marketing and Business BA at DMU links international marketing and business theories with the realities of operating as a marketer in the commercial world and keeping pace with the continuous challenges of operating in a global economy.

At a time when the graduate employment market is very competitive, having a recognised competence in a foreign language can set you apart from most other graduates and thus enhance your career prospects. This course combines International Marketing and Business with the study, from beginners’ or post-GCSE level, of a foreign language.

You will take a 30 credit beginners’ or post-GSCE module in your chosen language, which will equate to two hours of language classes and one hour of cultural studies per week, learning about the country and its people. You will also have the opportunity to put your skills into practice by studying abroad between years two and three.

We currently offer the following language combinations:

International Marketing and Business with French (at beginners’ or post-GCSE level)

International Marketing and Business with Mandarin Chinese (at beginners’ level only), with the opportunity to learn about Chinese life and culture on campus at the Confucius Institute

Programme structure

Year 1
Language module
Global Business Issues
Employability, Professionalism and Academic Study
Marketing Essentials
Marketing Information and Decision Making
Digital and Social Media Context of Business
Financial Decision Making
Introduction to Work and Organisations

Year 2
Language module
European Business Issues
Marketing Research
Buyer Behaviour
International Marketing

Plus option modules from the following indicative list:

Contemporary Management
HRM in the Workplace
Business Law
Direct and Digital Marketing
Advertising and Promotion
Brand Management
Sports Marketing

Year 3
Placement year

Year 4
Language module
Global Marketing Strategies
Marketing Planning and Management
Global Consumer Cultures
Continuation of Foreign Language Option

Plus option modules from the following indicative list:

Contemporary Business Issues
Creative Management and Marketing
Reflective Business Practice*
Globalisation and International HRM
Electronic Commerce Law
Marketing of Services
Interactive Marketing Campaign
E-Marketing
Customer Management
Business Works
Marketing Dissertation or Strategy and Management Dissertation

Career opportunities

This course develops highly employable graduates sought after by companies who now need to have a global understanding.

Studying International Marketing and Business with Languages gives you the flexibility to pursue careers in either small local, national or even multinational businesses.

Job opportunities may involve dealing with global and cultural business issues, generating sales in foreign markets, developing products for global markets or creating an international marketing communications campaign.

Recent graduates have progressed to roles such as PR Communications Manager, Honda, Marketing Graduate at AVON, Marketing Executive at David Wilson Homes, and Marketing Analyst at GI Solutions.