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BA (Hons)International Marketing and Business

De Montfort University
United Kingdom, Leicester
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

dmu.ac.uk/..ting-and-business-ba-hons.aspx 

Overview

The International Marketing and Business BA at DMU links international marketing and business theories with the realities of operating as a marketer in the commercial world and keeping pace with the continuous challenges of operating in a global economy.

At a time when the graduate employment market is very competitive, having a recognised competence in a foreign language can set you apart from most other graduates and thus enhance your career prospects. This course combines International Marketing and Business with the study, from beginners’ or post-GCSE level, of a foreign language.

You will take a 30 credit beginners’ or post-GSCE module in your chosen language, which will equate to two hours of language classes and one hour of cultural studies per week, learning about the country and its people. You will also have the opportunity to put your skills into practice by studying abroad between years two and three.

Programme structure

Year 1
Global Business Issues
Employability, Professionalism and Academic Study
Marketing Essentials
Marketing Information and Decision Making
Digital and Social Media Context of Business
Financial Decision Making
Introduction to Work and Organisations

Year 2
European Business Issues
Marketing Research
Buyer Behaviour
International Marketing
Continuation of Foreign Language Option

Plus option modules from the following indicative list:

Contemporary Management
HRM in the Workplace
Business Law
Direct and Digital Marketing
Advertising and Promotion
Brand Management
Sports Marketing

Year 3
Global Marketing Strategies
Marketing Planning and Management
Contemporary Business Issues
Global Consumer Cultures
Continuation of Foreign Language Option

Plus option modules from the following indicative list:

Creative Management and Marketing
Globalisation and International HRM
Marketing of Services
Interactive Marketing Campaign
E-Marketing
Customer Management
Electronic Commerce Law
Reflective Business Practice*
Marketing Dissertation or Strategy and Management Dissertation

  • Only applicable to those students who have undertaken a placement year

NB: Language students take two language modules in each year: one language skills and one cultural appreciation.

Career opportunities

This course develops highly employable graduates sought after by companies who now need to have a global understanding.

Studying International Marketing and Business gives you the flexibility to pursue careers in a worldwide marketplace with leading multinational corporations.

Job opportunities may involve dealing with global and cultural business issues, generating sales in foreign markets, developing products for global markets or creating an international marketing communications campaign.

Recent graduates have progressed to roles such as PR Communications Manager, Honda, Marketing Graduate at AVON, Marketing Executive at David Wilson Homes, and Marketing Analyst at GI Solutions

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States