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BA (Hons)Business and Marketing

De Montfort University
United Kingdom, Leicester
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

dmu.ac.uk/..ess-and-marketing-ba-hons.aspx 

Overview

Many of our lecturers have worked in the industry and bring real world experience into the learning environment. With research interest in key areas of marketing communications development, our dedicated marketing lecturers will provide you with help and support throughout your studies, placement applications and graduate careers.

Develop in-depth knowledge of international business, comparative and global politics and public policy, and the skills to analyse and apply what you learn.

Programme structure

Year 1
Financial Decision Making
Employability, Professionalism and Academic Study Skills
Introduction to Entrepreneurship and Enterprise
Global Business Issues
Principles of Marketing
Marketing Information and Decision Making

Year 2
Contemporary Management
Brand Management

Plus option modules from the following indicative list:

Business Research Issues and Analysis
European Business Issues
European Economic Issues
The Creative Art of Selling and Negotiation
Business Law
Buyer Behaviour
Direct and Digital Marketing
International Marketing
Advertising and Promotion
Marketing Research
Sports Marketing

Year 3
Global Consumer Cultures: Critical Perspectives
Marketing Planning and Management

Plus option modules from the following indicative list:

Crisis and Business Continuity Management
Strategy and Management Dissertation
Creative Management and Marketing
Perspectives on Creative Leadership
Marketing of Services
Retail Marketing
Marketing Dissertation**
E-Marketing
Global Marketing Strategies
Customer Management
The Brand Portfolio
Global Contemporary Business Issues
Reflective Business Practice*

  • Only applicable to those students who have undertaken a placement year
    • Only applicable to those students who have undertaken ‘Business Research Issues and Analysis’ or ‘Marketing Research’ in the second year.

Career opportunities

A degree in marketing and business opens up a whole range of career opportunities.

You may decide on a marketing focused career such as digital marketing, brand management, market research or some area of promotions.

Alternatively you could follow a more business orientated route with a career in business analysis, project management or sales management – to name but a few possibilities.

Recent graduates have progressed onto roles such as Brand Development Executive at Red Bull, Visual Matching Merchandiser at Marks and Spencer and PR and Communications Manager at Honda.

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States