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MACreative Advertising

Falmouth University
United Kingdom, Woodlane, Falmouth
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.



On this challenging, hands-on course designed by industry professionals, you’ll create advertising from your very first week and become adept at communication through practical, studio-based learning. Simulating the advertising industry, you’ll work in art director/copywriter partnerships to devise campaigns for real products in a wide range of media, resulting in a thorough and professional portfolio.

From idea conception to delivery. you’ll learn how to work to a client’s brief and present your ideas effectively. As a member of Design & Art Direction (D&AD) — the industry’s most influential body — the course gives you the opportunity to exhibit your work at the New Blood competition and meet key industry figures, whilst workshops and placements at top international agencies will equip you with the contacts and understanding to win the job you want after graduation.

o Work on projects based on real agency briefs
o Undertake strategic planning, conceptual thinking and execution necessary to create an engaging, relevant and coherent campaign
o Build your capabilities to encompass the latest online and social media techniques
o Consider the impact of your work within ethical, economic, psychological and socio-political frameworks
o Gain the critical understanding that underpins the work of mature, reflective, professional practitioners

Programme structure

This is a one-year, full-time course delivered over 45 weeks and divided into three 15-week study blocks:

Study Blocks 1 & 2

Study Block 1 focuses on strategic thinking as the first step in fulfilling clients’ briefs. If your specialism is art direction, you’ll learn vital layout and typography skills, as well as developing your appreciation of photography, film, illustration and fine art, and their application to advertising. For copywriters, a range of practical projects will further your writing skills, helping you write in a clear, lively and visual style to stimulate your audience. During London Study Week, we visit a number of major advertising agencies (see Building professional experience).

Study Block 3

In Study Block 3, you’ll produce a portfolio that will help your transition into this competitive industry. Working with a partner —copywriter or art director — your portfolio can include live projects negotiated with agencies and clients, supported and advised by the course team. The course’s practical elements are substantiated by theoretical studies in Visual Culture & Communication, where you’ll research and analyse advertising within changing cultural contexts. The Applied Technology unit gives you hands-on IT training, including using software packages like InDesign, Photoshop, imaging, file conversion, typography and web development.

Career opportunities

Potential careers include:

o Copywriter, Art Director or Creative Director
o Strategic planner
o Marketing director, communications officer or event manager
o Web content producer
o Research and further education

Apply now! Fall semester 2021/22
This intake is not applicable

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

Application deadlines apply to citizens of: United States