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BA(Hons)Fashion Marketing

Falmouth University
United Kingdom, Woodlane, Falmouth
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

falmouth.ac.uk/fashionmarketing 

Overview

You’ll find a carefully designed mix of commercial understanding and visual creativity on this practical marketing course. You’ll learn how to create and communicate brand solutions that enhance the customer experience in fashion publishing, retail and digital contexts.

Through vibrant, client-facing projects, you’ll work in a realistic environment mirroring professional life after graduation. You’ll develop key skills in creative direction and integrated marketing communications using a range of digital technologies. Your understanding of marketing principles, such as customer insight, trend forecasting and marketing planning will be developed through live briefs and seminars. We are accredited by the Chartered Institute of Marketing to ensure professional rigour and a contemporary knowledge of industry practice. You can choose between a three-year degree or a four-year degree with a year-long industrial placement. This is designed to expand your understanding of the sector in an applied context, while still offering academic support. Although you must select one for your UCAS application, you’ll have the chance to change your
decision up to the end of your second year.

Programme structure

Year One (all students)

In your ist year you’ll develop an understanding of the principles of
fashion marketing, as you examine visual merchandising, brand
communications and the role of visual design in a globalised fashion
context. You’ll also have the opportunity to apply your knowledge in
our fashion marketing studio using industry-standard equipment for
creative direction and concept development.

Year Two (all students)

During the 2nd year you’ll explore the industry in greater detail,
acclimatising to the many elements that make up this dynamic
profession – with an emphasis towards trend prediction and brand
development. The year is designed to develop your understanding of
strategic marketing and international business practice. You’ll also
work on a range of assignments set by academic staff in
collaboration with our industry partners.

Year Three (three year degree students only)

The 3rd year allows you to develop skills and insight matched to your
particular specialism. You’ll be encouraged to find placements with
the help of your course team and career advisors. The year
culminates towards an extended research project, strategic
marketing plan and a final major project. This final body of work is
designed to demonstrate the range of skills and achievements
developed during your time at Falmouth. Example projects include
international retail expansion concepts, fashion brand repositioning,
and magazine and digital innovation. It enables graduates to present
strategic and creative marketing skills in a professional portfolio of
work.

Year Three (four year sandwich degree students only)

Your 3rd year is an industry placement year, which allows you to
undertake a period of supervised work experience under the
direction of an employer. It comprises a 36-week period of
employment and reflection, which will allow you to understand
industry roles and your position within the sector. Before the
placement, you’ll create a study and work plan, advised and
approved by your course team and the University’s career service.
The sandwich year allows for structured reflection and the
development of work-based skills such as those required by longer
live projects, typically seasonal buying cycles. Finding and applying
for placements are the student’s responsibility and associated tasks
start in year two with CV writing support. careers advice and
mentoring from both staff and more experienced students.

Year Four (4 year sandwich degree students only)

After your year in industry, you’ll re-join the course to complete your
degree. This year allows you to research and develop skills suited to
your particular specialism, with an extended research project and
strategic marketing plan geared towards the wealth of experience
you’ll have acquired. Following your year in industry there are often
opportunities to develop a final major project that is work-based and
applied to your placement employer. It enables graduates to present
strategic and creative marketing skills in a professional portfolio of
work.

Career opportunities

o Brand Manager, Fashion Forecaster or Buyer
o Stylist, Creative Director or Visual Merchandiser
o Marketing communications, PR and digital media
o Opportunities in fashion journalism or publishing
o Portfolio career including teaching and postgraduate study

Work placements have included:
o Karen Millen
o Karla Otto PR
o Wondeland
o Dazed and Confused
o Exposure PR (New York)
o Cream Cornwall
o Finisterre
o Celtic

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States