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BScDigital Media Culture & Technology

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royalholloway.ac.uk/..-technology-bsc.aspx 

Overview

Instagram created new visual cultures, LinkedIn created new employment spheres, and Twitter has changed the way we discuss politics. The creative industries are the UK’s fastest-growing economic sector, worth £71.4 billion a year and making up 5.6% of the work force (Department of Culture, Media & Sport 2014), and within the creative industries, digital media looks set to grow the fastest over the next few years. Opportunities are everywhere.

A unique collaboration between the Department of Computer Science and Department of Media Arts, this three-year Bachelor of Science (BSc) degree will introduce you to all the key elements of digital media culture and technology, with a focus on the technical, computing elements in your course options for years 2 and 3. It will equip you for an exciting career in this ground-breaking field, giving you the critical and creative skills to work in media production and harness the power of emerging trends in social media, and a solid grounding in the technologies that make it all work. The programme’s modular structure gives you the flexibility to tailor your studies to your own interests.

We don’t just teach surface readings of today’s social media, we give you an understanding from the ground up. We will help you to harness the power of digital media cultures and work with the latest, emerging forms of social media. This degree is an innovative collaboration between the Department of Media Arts and Department of Computer Science to enable you to learn from the experts in coding, design and data analytics that form the technical basis of today’s digital communications. We put heavy emphasis on project-based learning and regular industry involvement. Our broad curriculum will also prepare you for more advanced study in either media arts of computer science, or related fields if you decide to progress within academia.

Programme structure

Year 1

Computer Science: Introduction to Programming
In this module you will develop an understanding of how computers can be used to solve problems. You will start by considering variables, types and simple data structures such as strings, sets, lists and dictionaries. You will learn to use control flow mechanisms such as conditionals, while loops, and for loops, and examine functional and recursive techniques. You will see how to perform input and output to and from the command line and files, and implement simple algorithms. You will also examine key concepts surrounding objects, such as use of classes and inheritance.

Computer Science: Computing Laboratory (Games)
In this module you will develop an understanding of the basic concepts of 2D game design and apply them to the development of simple games using an objected-oriented approach. You will look at the nature of graphics, animation, and motion, considering the usage of vectors in these techniques. You will also examine the fundamentals of game physics, such as collisions, gravity and ballistics.

Media Arts: Film, Television and Digital History
This module introduces you to film, television and digital media history with a particular emphasis on how and where digital media intersect and converge with these moving image forms. The module spans the late 19th century through to the current epoch of convergence media. You will consider how even ‘old’ technologies were ‘new’ at some point, exploring the relationship between technological, social and aesthetic developments in new media forms. This broad historical sweep provides you with a chronological knowledge to complement and contextualise the bespoke theoretical emphasis of other core modules in either Film and Television or Digital Culture.

Media Arts: Introduction to Digital Media 1
This module introduces you to creating interactive digital projects and reflecting on them in the context of digital media culture, history and theory. You will develop the ability to work iteratively between coding and critical understanding of digital culture. Lectures and practical sessions will revolve around key concepts and practices to obtain a sound understanding of the basics of digital media culture and technology.

Media Arts: Introduction to Digital Media 2
In this module you will develop an understanding of digital narratives and cultures with an emphasis on audiovisual storytelling. The key aim of the module is to produce a 3 to 5 minute short film, and provide you with an essential level of knowledge and skills in the creative practice of audiovisual media for digital platforms. You will be encouraged to work iteratively and gain weekly feedback on your ideas and work-in-progress. You will learn to shoot stories on mobile phones, lightweight cameras and how to edit these on Final Cut Pro. You will also learn key sound design skills.

Year 2

Computer Science: Data Visualisation and Analytics
In this module you will develop an understaning of the elements of exploratory data analysis. You will look at standard graphical visualisation methods and consider how to qualitatively evaluate the significante of results. You will consider choices of representational mode, glyph, and colour design for presentation graphics and conduct simple exploratory analyses, assessing the significance of apparent patterns and trends by devising basic randomisation tests. You will also consider examine tools for devising valid and eloquent presentations of data as part of a journalistic story.

Computer Science: Mathematical Structures
In this module you will develop an understanding of the formal resoning for sets, relations, functions and cardinality. You will look at the structures for program data and representation and learn to write and reason recursive definitions and prove results by induction and contradiction. You will consider the representation and reasoning of problems using graphs and the use of vectors and transformations for defining and manipulating graphical objects. You will also examine the usage of probability and statistics in analysing data.

Media Arts: Digital Media Communications
In this module you will learn the theoretical and practical skills to create content for a range of digital and social media, combining the ability to respond to a series of briefs, with skills in working as a team to execute an online media project. You will be required to reflect on, and offer critical analysis of the project and your own contribution to it. You will be required to produce a social / digital media campaign that evidences an awareness of the aesthetic cultural and practical possibilities of non-linear narrative forms. This module will help you to develop a deeper understanding of digital culture and the socio-economic, cultural and regulatory forces that shape online experiences and to be able to reflect on how these impact the creative possibilities explored on the course.

Year 3

Media Arts: Advanced Digital Media Communications
In this module you will develop an understanding of the theoretical debates around digital media. You will examine the use of various publishing platforms and strategies for digital and social media, assessing non-linear narrative forms and interactive story-telling from a creative and critical perspective.

Media Arts: Advanced Digital Media Communications Project
In this module you will design, develop and execute a substantial original piece of digital media, combining still and moving image, sound, text and code. You will prepare and write a project proposal and budget and present your ideas in public. You will reflect on and critically analyse your work, showing an advanced understanding of the aesthetic ethical and technical issues involved in digital and social media.

Optional modules

In addition to these mandatory course units there are a number of optional course units available during your degree studies. The following is a selection of optional course units that are likely to be available. Please note that although the College will keep changes to a minimum, new units may be offered or existing units may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.

Career opportunities

By the time you graduate you will be able to walk into an interview with a thorough grounding in the history and theory of digital media – invaluable for companies who look ahead to future trends – along with expertise in programming, analytics and data visualisation. You will also have a portfolio of creative work and transferrable skills such as written communication, presentation, time management, teamwork, research, problem solving, critical analysis and advanced IT skills.

During your studies you will have the chance to hear from practising professionals in lectures, and to make connections through our staff and alumni industry networks. We also run a micro work placement scheme, where you can gain first-hand experience in the world of work and learn about what employers are looking for, before you apply for a job.

Graduates from our Media Arts and Computer Science departments can be found in almost every area of the media industries, from TV production to directing, writing, shooting and starring in films, software engineering, PR and brand management, through to games development and web design. With a BA degree you will be particularly well prepared for more creative career paths.

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States