Study location	United Kingdom, London
Type	Master courses, full-time
Nominal duration	1 year
Study language	English
Awards	MA

Tuition fee	To be confirmed

Entry qualification	Undergraduate diploma (or higher) The entry qualification documents are accepted in any language

Language requirements	English Accepted proof of proficiency: Cambridge English, IELTS, TOEFL or other equivalent IELTS: overall score of 6.5 with no elements below 5.5

Other requirements

At least 2 reference(s) must be provided. Personal statement must be signed and attached as a separate document. Applicant should include answers to the following questions: - What has led you to apply to a course at Istituto Marangoni? - Why do you believe you would benefit from it at this stage in your career? - How would you like to see your career develop over the next years? What are your career objectives? - Is there any other matter you would like to draw to the attention of the postgraduate commission? CV is required.

More information	Expenses, accommodation, working etc. istitutomarangoni.com/..y-brand-management

Overview

This master’s is designed to train future professionals in the areas of brand management, merchandising and communication, specifically in the areas of fashion and luxury. Given the advanced nature of the course, students must have a degree in marketing, economics or similar fields or have some relevant working experience in the field.

The basic units of the curriculum are devoted to understanding the logic of the markets for fashion and luxury and to considering how the structure of the main segments should be viewed in order to meet the needs and desires of consumers. The marketing mix and its construction through working with the client-target becomes the basis on which to plan the development strategy of the brand. The study of the styles of the past and the analysis of current trends and forecasts of the issues related to ‘future-fashion’ will enable participants to understand how aesthetic expressions and interpretations of social and cultural trends affect the process of collection development. The course will also detail the primary methods of social research, the market and their practical application in the field.

As part of this specialist course, participants will address the interpretation of economic, commercial, marketing and communication logic specific to the luxury sector.
They will also analyse how companies in the fashion-luxury market develop their own interpretation of brand positioning and devise special strategies in the management of the brand. The topic of the characteristics of the products and their distribution will be addressed with the aim of creating environmental innovation and competitive advantages for companies in the sector. The course is carried out through lectures, group work and individual project work.

Programme structure

Course themes

- fashion marketing management
- contemporary issues in fashion
- research methods
- luxury management
- strategic brand management
- product creativity and innovation
- dissertation

Career opportunities

The brand manager of fashion and luxury is a figure who is increasingly in demand in the sector; such managers come up with creative solutions to improve the practical management of a brand. Their task is to define the style of collections, identify the price range and the target market. This course will present participants with a wide range of potential careers in fashion-luxury, both in production and distribution and in agencies and consulting firms.