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BScMarketing

University of Essex
United Kingdom, Colchester
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

essex.ac.uk/..tercourse=UG00264&subgroup=1 

Overview

The global economy is undergoing unprecedented integration. Today’s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete.

This highly practical course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision making skills so you can maximise business performance in fast-moving, digitally connected and international markets.

You study topics such as:

- the principles of markets, marketing and selling
- marketing strategy and planning
- services marketing
- business-to-business marketing
- consumer behaviour
- marketing communications

You undertake an independent research project in your final year, where you explore an area of marketing of your choice.

Your first year provides an introduction to essential business topics such as entrepreneurship, economics, accounting, finance, management and marketing. Upon graduation, you have the flexibility to continue your career in marketing, or pursue roles in other areas of business.

The University of Essex is one of just three UK universities to have received Q-Step Affiliate status, including for our BSc Marketing, to support the way we develop the quantitative skills of our graduates.

This means we can provide work placement bursaries to develop your skills in evaluating numerical evidence, analysing data and designing research. We also offer the opportunity to follow a specialised degree path, where you graduate with enhanced quantitative skills. These are evidenced on your degree transcript, to help give you the competitive edge in the graduate job market.

This course is taught at Essex Business School in Southend, one of the most entrepreneurial counties in the UK. We’re ranked in the top 25 in the UK for research excellence (REF, 2014), ensuring you learn about the latest academic thinking on issues affecting today’s business world. We’re focused on responsible management and sustainable business, with our students and staff joining us from all over the world.

This course can also be taken with an optional study abroad or placement year.

Programme structure

Year 1

Business Creation and Growth
Business Economics
Introduction to Accounting and Finance
Principles of Markets, Marketing and Selling
Introduction to Quantitative Analysis
Introduction to International Business
Research and Study Skills for Professional Development
Personal Career Development

Year 2

Managing Innovation
Consumer Behaviour
E-Commerce
Business-To-Business Marketing
The International Business Environment (optional)
Successful Futures
Strategic Entrepreneurship (optional)
Organisational Behaviour and Management (optional)

Final year

Business Strategy
Research Project – Marketing
Business Research Methods
Marketing Communications
Services Marketing
Business Ethics (optional)

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States