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BScManagement and Marketing

University of Essex
United Kingdom, Colchester
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

essex.ac.uk/..tercourse=UG00256&subgroup=1 

Overview

To succeed in management and marketing, you must be imaginative, innovative and use your initiative to solve business challenges. You must combine originality with the ability to analyse market data and remain focused on results, even in difficult environments.

At Essex Business School, where this course is taught, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge.

This course enables you to combine the study of management with the opportunity to develop marketing expertise. You learn what’s involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management. We also develop your practical skills in communication, data analysis and critical thinking.

You explore topics such as:

- digital marketing and social media
- marketing management
- consumer behaviour
- brand management
- business strategy
- organisational behaviour

In your first year, you benefit from a general business studies education, introducing you to accounting, finance and economics, as well as management and marketing. Our common first year gives you the flexibility to follow a range of careers after you graduate.

Essex Business School is ranked in the UK’s top 25 for research excellence (REF, 2014) and attracts students and academics from all over the world. We are committed to ethical and sustainable business and are a signatory of the UN Principles for Responsible Management Education (PRME). By studying with us, you gain more than the foundations for a successful career in marketing management; you are part of a movement that seeks to make organisations better places to do business.

This course can also be taken with an optional study abroad or placement year.

Programme structure

Year 1

Introduction to Accounting
Quantitative Methods and Finance
Introduction to Management and Marketing
Economics for Business
Research and Study Skills for Professional Development

Year 2

Management Accounting I
Organisational Behaviour
Digital Marketing and Social Media
International Business Environment
Marketing Management
Business Strategy
Successful Futures
Research Methods in Management and Marketing
Retail Management (optional)

Final year

Consumer Behaviour
Business Research Methods and Skills
Advanced Marketing
Business Ethics
Brand Management
Management, Innovation and New Technology
Corporate Marketing
Elements of Business Law (optional)

Career opportunities

As well as preparing you for a career in marketing and management, your introductory first year will provide you with the necessary knowledge to seek roles in financial analysis, public administration and accountancy.

Our recent graduates are employed by high-profile companies including:

PWC
IBM
Deloitte
EY
AVIVA
Bank of England
Hiscox
John Lewis Partnership

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States