BAAdvertising- Copywriting
| Study location | Italy, Milan |
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| Type | Bachelor courses, full-time |
| Nominal duration | 3 years |
| Study language | Italian |
| Awards | BA |
| Tuition fee | €13,250 per year |
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| Entry qualification | High school / secondary education (or higher) The entry qualification documents are accepted in any language |
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| Language requirements | Italian Must have studied Italian for 320 hours (European and English speaking students), 160 hours (Spanish and Portuguese students). |
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| Other requirements | At least 2 reference(s) should be provided. A motivation letter must be added to your application. A relevant portfolio is required. |
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| More information |
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Overview
The copywriter is an artist of the word and its potential as a channel for communications.
A practitioner and a theorist,versed in the humanities, always alert to sociological and cultural change and informed about the most significant trends, the copywriter is a key figure in advertising agencies. Together with the art director, the copywriter is responsible for a firm’s communications strategy and must therefore master the process of choosing the copy strategy, a rich cultural background and awareness of language trends.
Creative writing acquires a dimension of innovation and research in the hands of the copywriter, whose professional expertise is extensive: from advertising and fiction copy to developing website contents and TV serials.