BAFashion Marketing
| Study location | Italy, Milan |
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| Type | Bachelor courses, full-time |
| Nominal duration | 3 years |
| Study language | Italian |
| Awards | BA |
| Tuition fee | €13,250 per year |
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| Entry qualification | High school / secondary education (or higher) The entry qualification documents are accepted in any language |
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| Language requirements | Italian Must have studied Italian for 320 hours (European and English speaking students), 160 hours (Spanish and Portuguese students). |
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| Other requirements | At least 2 reference(s) should be provided. A motivation letter must be added to your application. A relevant portfolio is required. |
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| More information |
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Overview
Fashion marketers are professionals capable of achieving a competitive, effective positioning in the fashion system for their firm and its products.
The product manager who follows the whole production cycle, the brand licensing manager, the buyer who plans the right range of products for major department stores and the clothing industry and the store manager who is responsible for the individual point of sale- they all need a solid grounding in such areas as marketing, managing product variables, pricing, distribution and communications.