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BA (Hons)Marketing with a Year in Industry

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Marketing is a critical management activity in most organisations and is becoming even more important with the sharpening of competition at all levels – local, national and international.

Our BA Marketing programme is a specialist degree that provides a solid grounding in the main management disciplines with a chance to specialise in marketing.

The study of Marketing has origins in the process of exchange, in which value is given and received in a market setting. It is concerned with trying to understand how customers and consumers behave, how markets function and evolve, how firms relate to these markets, as well as identifying the contributions of Marketing to organisational performance and societal welfare.

As the BA Marketing at Liverpool is highly regarded by the influential Complete University Guide, you can be confident of studying a programme full of interesting, current and relevant content that underpins the important role that marketing plays in business.

You will take specialised modules in key areas such as market research, digital marketing, consumer behaviour, strategic aspects of marketing, segmentation, positioning, buying behaviour by organisations, and e-Commerce.

Also, our strong links with local businesses provide opportunities to network and develop the employability skills that make our graduates stand out.

Programme structure

Programme Year One

In the first year, students are introduced to both the fundamentals of management studies and the basic concepts and skills necessary for a broad understanding of the marketing environment.

Programme Year Two

Students will take three specialist marketing modules – Retail Marketing, Market Research and Services Marketing – together with further business and management-related modules. This enables the student to continue to develop a broader understanding of the contemporary business environment, whilst maintaining a specific focus on marketing within that environment.

Programme Year Three

The third year of the programme is spent on placement. Students will complete a year-long graduate-level placement, which will provide them with valuable work experience and an opportunity to further enhance the skills and attributes sought after by top employers. Students may apply for UK-based placements, or seek overseas placements or a role at Suzhou Business Park, China. Students will be visited at least twice by University staff whilst on placement and will complete placement-related assessments in May.

Programme Year Four

The final year of study consolidates knowledge and understanding through providing an opportunity for personal study and research, as well as modules that probe more deeply into critical and international marketing issues.

Subject to performance in Year Two, final year students also have the opportunity to undertake an Independent Study Module, in which they research and write about a marketing-related issue of their choice.

Career opportunities

Studying at the School develops skills of gflexibility, problem-solving ability, commercial awareness and communication, which are highly valued by employers. Our former students enjoy careers in many professions, including Trainee Accountant (Financial, Management and Chartered); Administration Manager; Recruitment Consultant; Tax Assistant; Trainee Investment Manager; Data Analyst; Mortgage Adviser; Banker; Fundraising Manager; Human Resources Officer; Advertising Executive; Marketing Coordinator; Strategic Development Analyst; Social Media Graduate; Graduate Trainee (including retail organisations, financial organisations, the Civil Service and other blue chip companies); Sales Executive.

Some graduates have pursued self-employment in areas including marketing and business consultancy, export and events promotion.

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States