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BAFashion Marketing

Istituto Europeo di Design (Italy)
Italy, Milano / Rome / Turin / Venice
Tuition fee €13,250 per year
More information

Expenses, accommodation, working etc.

ied.edu/..ourses/fashion-marketing/MBA549E 

Overview

Fashion marketers are professionals capable of achieving a competitive, effective positioning in the fashion system for their firm and its products.

The product manager who follows the whole production cycle, the brand licensing manager, the buyer who plans the right range of products for major department stores and the clothing industry and the store manager who is responsible for the individual point of sale? they all need a solid grounding in such areas as marketing, managing product variables, pricing, distribution and communications.

The men and women involved in fashion marketing are required to have a highly developed cultural background and high esthetic sensibilities, as well as the creativity needed to develop new ideas in order to promote the growth and constant renewal needed in a fashion company. In the world of fashion, the marketing department is of utmost importance: analyzing the market, tendencies and lifestyles, helping to guide the company in their approach to the public, planning and organizing the production, product launches, communication strategy and distribution of the collections.

Career opportunities

Fashion Buyer, Licensing Manager, Store o Retail Manager, Sales Manager, Merchandising Manager, Fashion Stylist, Fashion PR

Apply now! Fall semester 2019/20
Application period has ended
Studies commence
Sep 2, 2019

Application deadlines apply to citizens of: United States