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BA (Hons)Marketing

University of Winchester
United Kingdom, Winchester
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

winchester.ac.uk/../ba-hons-marketing.aspx 

Overview

Marketing at Winchester develops a critical understanding of marketing – theoretical concepts are explored in a multitude of contexts allowing students to gain problem-defining skills. Analytical skills are further developed to enable students to interpret and translate data to inform marketing decisions.

Work placement: Students may choose to spend a year on work placement before moving on to the final year of study (4 years full-time sandwich). There is also an optional part-time work experience module in Year 3.

Programme structure

In the first year, students are introduced to the principles underlying marketing. Students have the opportunity to gain understanding of the marketing profession and to identify and develop key marketing skills. The aim of the first year is to provide the business acumen required to be an effective marketing specialist within any organisation.

The emphasis of the second year is how to respond to consumers and stakeholder needs in order to create viable marketing opportunities, as well as providing opportunities for students to hone their management capabilities.

The final year is strategic in nature allowing students to further develop critical thinking skills. At this level students consider the complexities and ethical implications of marketing, exploring the relationship between culture and marketing and marketing and society.

Work placement (optional)
Students may choose to spend a year on work placement before moving on to the final year of study. This is normally a paid placement and all placements are approved by the Winchester Business School’s academic faculty to ensure that they are suitable and valuable for the student’s learning.

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States