Study location	United Kingdom, Southampton
Type	Bachelor courses, full-time
Nominal duration	3 years
Study language	English
Awards	BSc
Course code	N501

Tuition fee	To be confirmed

Entry qualification

High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. Upload documents in original language and translations. You must take verified copies of the entry qualification documents along with you when you finally go to the university.

Language requirements	English IELTS: 6.5 (with a minimum of 6.0 in each band) CAE before January 2015: level C CAE after January 2015: 176 points overall with no component less than 176

Other requirements	At least 1 reference(s) must be provided. A motivation letter must be added to your application.

More information	Expenses, accommodation, working etc. sbs.ac.uk/undergraduate/bsc-marketing

Overview

Marketing activities should play a central role in delivering value to both customers and shareholders. In this context ‘marketing’ can be seen as being at the interface between the customer and the organisation – it interprets the needs, desires and changing values of customers for the organisation and at the same time presents the organisation’s response in terms of services or products to the customer. Modern marketing requires analytical, numeric and data management skills as well as the creativity traditionally associated with marketing.

Programme structure

The BSc in Marketing will provide you with an up-to-date knowledge of marketing that is grounded in both marketing theory and practice. The focus is on delivering value for both customers and shareholders using technology in both the management of customer experience and in engaging with customers through digital media.

This degree programme is three years in duration. The course will introduce you to exciting new developments in marketing practice. You will also have the opportunity to spend some time studying abroad or apply for an industrial placement during your studies.