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BA (Hons)Advertising and Digital Marketing Communications with Language

Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

gre.ac.uk/ug/business-school/nnr0 

Overview

You will develop your skills in identifying trends and understanding consumer behaviour, as well as your language skills in either French, Italian, Mandarin or Spanish. This combination will make you stand out and excel in the global advertising industry.

You will learn how to analyse target audiences and implement integrated marketing communications campaigns. By collaborating with your fellow students on real marketing problems, you will gain valuable experience of working in teams.

This courses will provide you with the principles and practice of marketing, as well as specialised knowledge in areas such as customer insight and research, strategic brand management and digital, interactive, direct and social marketing, preparing you for a career in the global advertising industry.

Programme structure

Year 1
Students are required to study the following compulsory courses.

Principles and Practice of Marketing (30 credits)
Introduction to Advertising (15 credits)
Financial Aspects of Marketing/PR (15 credits)
Personal Professional Development – PPD1 (15 credits)
Brand Management (15 credits)

Students are required to choose 30 credits from this list of options.

Mandarin 1 (30 credits)
Mandarin 2 (30 credits)
Mandarin 3 (30 credits)
European Languages (French 1) (30 credits)
European Languages (French 2) (30 credits)
European Languages (French 3) (30 credits)
European Languages (Italian 1) (30 credits)
European Languages (Italian 2) (30 credits)
European Languages (Italian 3) (30 credits)
European Languages (Spanish 1) (30 credits)
European Languages (Spanish 2) (30 credits)
European Languages (Spanish 3) (30 credits)

Year 2
Students are required to study the following compulsory courses.

Research Methods (MET) (15 credits)
Customer Insight and Research (30 credits)
Personal & Professional Development 2 (PPD2) (15 credits)
Media Planning and Buying (15 credits)
Integrated Marketing Communications Management (15 credits)

Students are required to choose 30 credits from this list of options.

Mandarin 2 (30 credits)
Mandarin 3 (30 credits)
Mandarin 4 (30 credits)
European Languages (French 2) (30 credits)
European Languages (French 3) (30 credits)
European Languages (French 4) (30 credits)
European Languages (Italian 2) (30 credits)
European Languages (Italian 3) (30 credits)
European Languages (Italian 4) (30 credits)
European Languages (Spanish 2) (30 credits)
European Languages (Spanish 3) (30 credits)
European Languages (Spanish 4) (30 credits)

Year 3
Students are required to study the following compulsory courses.

Direct, Interactive and Digital Marketing (30 credits)
Internet Marketing (15 credits)
Strategic Communications (15 credits)

Students are required to choose 30 credits from this list of options.

Mandarin 3 (30 credits)
Mandarin 4 (30 credits)
European Languages (French 3) (30 credits)
European Languages (French 4) (30 credits)
European Languages (Italian 3) (30 credits)
European Languages (Italian 4) (30 credits)
Language Research Project (French, Italian, Spanish) (30 credits)
European Languages (Spanish 3) (30 credits)
European Languages (Spanish 4) (30 credits)

Students are required to choose 30 credits from this list of options.

Business Creation Project (30 credits)
Consultancy Project (30 credits)
Dissertation (MET) (30 credits)

Career opportunities

This degree will prepare you for international management positions within advertising and public relations agencies and careers in sales promotion, marketing, media, digital communications and other advertising fields.

Not available for applying at the moment

Application deadlines apply to citizens of: United States

Not available for applying at the moment

Application deadlines apply to citizens of: United States