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BSc (Hons)Marketing

University of Bradford
United Kingdom, Bradford
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

bradford.ac.uk/..nfo/marketing-bsc-3-years 

Overview

The School’s strategy encompasses ‘business engagement’ and all our courses focus strongly on relating academic study to the ‘real’ world of employment.

This course develops your personal and professional skills, and you will have many opportunities to develop your ability to make presentations, engage in teamwork and deal with information technology.

Our Effective Learning Service provides support for learning covering all aspects of study, from writing good assignments to preparing for examinations.

The course offers you the chance to spend part of your second year studying in Europe, Canada, North America, Australia or Hong Kong following equivalent modules to our own, for which you will receive full credit. However, this could have implications for professional body exemptions.

Assessment involves a combination of coursework assessments and formal examinations. Your second-year and final-year assessments count towards your degree classification.

Programme structure

Core Modules Year 1:
Student Self-Development/ Business Economics
People, Work and Organisations
Operations and Information Systems Management
Introduction to Accounting and Finance
Foundations of Marketing
Quantitative Methods in Information Management

Core Modules Year 2:
Business Law
Consumer Behaviour
Employability and Enterprise Skills
Integrated Marketing Communications
Marketing Management and Strategy
Marketing Research

Core Modules Final Year:
Corporate Marketing
International Marketing
Marketing and Entrepreneurship
Retail Marketing
Understanding Strategic Management
Global Business Environment
International Business Strategy
Applied Strategic Management
Services Marketing

Option Modules – Year 2 and Final Year:
Choose from a list of 50 covering the specialist areas of:

Accounting
Financial Management
Psychology
Production and Operations Management
Human Resource Management
Information Management and Business Information Systems
There are also multidisciplinary modules on subjects such as International Business and Strategic Management.

Career opportunities

Work-based Learning:

The course relates academic study to the world of work, and our courses are continually updated on the basis of our discussions with leading employers locally and nationally. Our visiting lecturers include directors and senior managers from well-known companies who provide first-hand experience of management decision making at a strategic level.

Career Prospects:

Marketing degree gives you the opportunity to gain an in-depth understanding of how marketing fits in to the broader context of business and management and is good preparation for a career in marketing management, marketing research, retail marketing, direct marketing or marketing-related fields. Among the organisations that have employed our marketing graduates are the BBC, Interbrew, Thomas Cook, Euro Direct, Mars and Santander.

Employment six months after the course:
100% of 2011 Marketing graduates (most recent data) found employment or went on to further study within six months of graduating.

Average salary six months after the course:
The average starting salary for our 2011 Business and Management graduates was £15,818.

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States