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BA (Hons)Media and Communication (Event and Exhibition Industries)

Birmingham City University
United Kingdom, Birmingham
Tuition fee To be confirmed
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This undergraduate events course balances media production skills with the all-round ability to effectively produce and manage events and exhibitions. The course provides specialist learning in all aspects of the events industry, forming an ideal background if you wish to develop your studies by progressing on to the MA Events and Exhibition Management course.

You’ll learn through lecture presentations, reading key work in the field, group workshops and case studies.

Reading is a vital part of your undergraduate learning experience and it’s essential to read as often and as widely as possible to help prepare you for a successful professional career in the events and exhibitions industry.

Students will use blogs, create wikis and other interactive media to support their work and self-development.

The course is ideal if you want to start a career in the events and exhibition industry. It provides you with the background knowledge and skills to effectively produce and manage the various types of events found across this dynamic and exciting sector.

As well as learning the theory and methodologies involved in the industry, you’ll have the opportunity to become involved practically in developing, producing and managing your own events, plus working on events offered to you by real clients.

Programme structure

Year 1

Our first year provides an introduction to organisational methodology in the events and exhibitions industry. You’ll be introduced to the conventions and current practices of the industry, helping you to understand the basic knowledge, skills, attributes and main factors that need to be taken into account when planning a successful event.

The production module is designed to prepare you for organising events in future modules by developing practical skills such as planning and presentation and a professional attitude towards issues such as effective team working and time management.

You’ll also explore topics including budget awareness, logistical event requirements, basic health and safety considerations, and creative themes for events.

During this year, you’ll be required to work to deliver a proposal to a set deadline, with the ability to recognise what constitutes an event or exhibition.

Year 2

In Year 2 you’ll draw up a proposal for an event and then go on and put these plans into practice. You’ll employ a more advanced understanding of event planning and evaluation learned in Year 1, as you’ll be required to select an event that you are realistically capable of staging.

You’ll explore venue requirements, budgetary awareness including budget planning, application of a budget to a live event, and budget assessment and analysis.

You’ll learn through seminars and three-hour lectures, and will participate in group workshops and online activities. You’ll be expected to undertake five hours of directed study per week in teaching weeks and 15 hours during week six (directed study week).

You must be able to reflect on the success of the event/proposal and your own personal contribution to it. This is a vital partof developing your understanding of, and ability to apply, more sophisticated event management techniques.

Year 3

In the third year you will move on to negotiated projects and will be given the opportunity to apply all previous learning and skills development in Years 1 and 2 to a specific event or exhibition in a professional scenario.

Your method of study will become much more independent during the final year, as you’ll be expected to source and identify an external client/organisation and produce a proposal and an event or exhibition that would be beneficial for that client/organisation.

You’ll strengthen your existing skills in areas such as networking, client negotiation, event evaluation, marketing, individual and group pitching and promotion. These skills will help prepare you for your final-year production project module.

Career opportunities

Our graduates from The School of Media work in a number of areas in the creative industries, including radio, television, journalism, photography, PR, events, marketing, arts administration, sales and distribution.

And occupations such as assistant producers, post-production editors, designers and project managers.

Employers include the BBC and Sky, while some graduates work as freelancers or have started their own businesses.

Apply now! Fall semester 2021/22
This intake is not applicable

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

Application deadlines apply to citizens of: United States