|Study location||United Kingdom, Cardiff Campus|
|Type||Bachelor courses, full-time|
|Nominal duration||3 years|
|Tuition fee||£9,000.00 per year|
High school / secondary education (or higher)
The entry qualification documents are accepted in the following languages: English.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
Upload documents in original language and translations.
You must take verified copies of the entry qualification documents along with you when you finally go to the university.
IELTS: 6.0 (with no skill level below 5.5)
For the applicants from Estonia, Latvia, Lithuania, Poland, Czech Republic, Hungary, Slovakia the result of English exam can be considered.
At least 1 reference(s) must be provided.
A motivation letter must be added to your application.
A relevant portfolio is required.
- Interview is a part of admission process
By exploring the relationship between fashion products and how they
are marketed, you will understand the role of media advertising and
marketing in fashion design, as well as how innovative design is vital
for success in a global marketplace. You will also have the
opportunity to work with students on the BA Fashion Design degree and
participate in live projects with established fashion brands.
This fashion promotion course is based in central Cardiff in Cromwell
House. Your studies will introduce fashion-led promotional methods,
explore the importance of brand identity and the role of fashion in
modern society. You will come to understand consumer market research
and develop the creative skills to promote and enhance both new and
established fashion brands. There is also the opportunity to gain
valuable hands-on experience and insider knowledge through a 12-month
work placement at the end of your second year.
What You Will Study
Starting with the methods and principles of fashion promotion design,
you will develop key skills in research, drawing and illustration
(both hand and computer generated), colour theory, brand development,
fashion graphics, fashion marketing and media. In the second year, you
will progress to larger fashion industry-led design and marketing
projects, exploring branding, digital photography, web-design and
fashion buying. You will also play a key role in conceiving,
organising and staging a fashion show, exposing you to the
practicalities of events co-ordination, styling and promotion. Wider
economic and social issues that influence product and brand
development will be considered, while studying consumer behaviour and
Throughout the course, you will have opportunities to showcase your
talents by entering national competitions. In the final year, you will
focus on your own area of interest and expertise through the
development of your major project – a highly creative project in
your specialist area of fashion promotion, completed to industry
The following modules are attached to this award:
Fashion in Context 1
Fashion Promotion Methods & Principles
Colour & Trend Forecasting
Fashion & Brand Promotion
Fashion Promotion in Context 2
Promotional Campaign Development
Fashion & Industry
Major Fashion Promotion Project
Critical Research in Fashion
Strategic Brand Communication
Major Fashion Promotion Project
How You Will Study
You will study in a creative environment, with dedicated studios and
experienced, committed staff. You will learn through a mixture of
lectures, seminars and studio workshops, with an emphasis on practical
engagement with the subject. Our ATRiuM campus also has industry
standard Macintosh and PC hardware and software to realise your
Possible Career Options
Through this exciting blend of promotional design, research,
marketing and project management, a wealth of career opportunities
await you on graduation – art direction, PR, visual merchandising,
buying, fashion illustration, sales, trends prediction, brand
development, fashion journalism, fashion styling and photography.
- MSc International Fashion Marketing