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BA (Hons)Business and Marketing

Coventry University United Kingdom, Coventry / London
Tuition fee To be confirmed
Course code NNF5
More information

Expenses, accommodation, working etc.

coventry.ac.uk/..ess-and-marketing-ba-hons 

Overview

Accredited by The Chartered Institute of Marketing (CIM)

Our course allows you to study a broad range of business subjects
together with more focused marketing specific topics. You will have
the opportunity to explore international marketing, e-marketing and
creative advertising together with business strategy, supply chain and
human resource management.

If you choose this course you will benefit from:

  • Accreditation from the Chartered Institute of Marketing (CIM)
  • A generalist business honours degree with a marketing focus
  • Excellent teaching by staff who are active in research, and bring
    this experience into their teaching
  • The opportunity to spend a year on a paid business placement in
    the UK or overseas with companies such as IBM, Microsoft, Hewlett
    Packard, Procter and Gamble, L’Oreal, Warner Brothers, 3M, BMW,
    Disney and Peugeot
  • The opportunity to participate in international visits such as
    Study China and the Marco Polo Programme
  • Guest talks from relevant industry professionals

This course integrates the two disciplines of business and marketing
to give you a sound base of business knowledge with a clear marketing
focus. The following core themes are covered:

Business: you will cover a wide range of topics from business
management and human resource management through to supply chain,
entrepreneurship and business strategy.

Marketing: you will study concepts such as marketing research,
strategy as well as specialist options like e-marketing and branding.

Advertising: you will be able to choose options in creative,
strategic and applied advertising and will be able to analyse current
advertisements and create your own campaigns.

Research: this forms an important part of your degree, giving you
the skills to complete an independent study of a specialist business
or marketing topic and present your findings in the form of a
dissertation.

Career opportunities

The course content is designed to meet employer requirements of
Business and Marketing graduates as well as providing the expertise
required for a graduate job.

Previous graduates have secured exciting and rewarding jobs in a wide
variety of marketing areas including advertising, sales and brand
management, as well as leading marketing management training
programmes in large companies. Other students have gone on to
postgraduate academic study.

Apply now!
Application start
Aug 1, 2017
Application deadline
Aug 1, 2017 23:59 (GMT)

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.