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BA (Hons)Advertising and Marketing

Coventry University
United Kingdom, Coventry / London
Tuition fee To be confirmed
Course code N590
More information

Expenses, accommodation, working etc. 


Accredited by The Chartered Institute of Marketing (CIM)

The combination of advertising and marketing brings together two
specialist subjects, providing you with a sound underpinning of
marketing communications techniques and an insight into consumer
behaviour and attitudes. You will have the opportunity to explore
branding, creative advertising, international marketing, as well
creating your own advertising and marketing campaigns.

Our course will also equip you with the expertise you need to
understand the world of advertising and marketing and to take
advantage of the wealth of exciting opportunities for graduate

If you choose this course you will benefit from:

  • Accreditation from the Chartered Institute of Marketing (CIM)
  • A specialist honours degree in advertising and marketing
  • Excellent teaching by staff who are active in research, and bring
    this experience into their teaching
  • The opportunity to spend a year on a paid business placement in
    the UK or overseas with companies like IBM, Microsoft, Hewlett
    Packard, Procter and Gamble, L’Oreal, Warner Brothers, 3M, BMW,
    Disney and Peugeot
  • The opportunity to participate in international visits such as
    Study China and the Marco Polo Programme
  • Guest talks from relevant industry professionals

As well as covering mainstream marketing issues such as marketing
research and planning together with creative advertising and the study
of consumer behaviour, the course provides a sound grounding in the
following core themes:

Advertising: you will explore creative, strategic and applied
concepts, analyse current advertisements and create your own

Marketing: you will study concepts such as marketing research and
strategy, as well as specialist options like e-marketing and branding.

Communications: you will study concepts such as consumer culture,
semiotics and communications analysis techniques, in order to support
your advertising practice.

Research: this forms an important part of your degree, giving you
the skills to complete an independent study of a specialist
advertising or marketing topic and present your findings in the form
of a dissertation.

View the course structure and module list from year one through to
your final year.

Career opportunities

The course content is designed to meet employer requirements of
Advertising and Marketing graduates as well as providing expertise
required for a graduate job.

Previous graduates have secured exciting and rewarding jobs in a wide
variety of marketing areas including advertising, sales and brand
management, as well as leading marketing management training
programmes in large companies. Other students have gone on to
postgraduate academic study.

Apply now!
Application start
Aug 1, 2018
Application deadline
Aug 1, 2018 23:59
Europe/Tallinn time

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States