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MScStrategic Marketing

Coventry University United Kingdom, Coventry / London
Tuition fee £14,311.00 per year
More information

Expenses, accommodation, working etc.

coventry.ac.uk/..marketing-msc/?theme=main 

Overview

The MSc Strategic Marketing Management degree aims to develop a
strategic marketing focus and link it to the strategy process within
an organisation. It emphasises customer care as well as competitive
advantage.

Companies the world over, whether they are involved in consumer
sales, B2B, intermediaries, charities or NGOs, all recognise the
importance of marketing and therefore the need to employ qualified and
skilled marketing graduates.

All students study a common core in semester
one.

In semester two you will study modules specific to your chosen award,
which would include material on:

  • Positioning and perception in marketing, and an appreciation of
    the way brands are developed
  • Value added partnerships and mega marketing 
  • Power and conflict within relationships and wider marketing
    networks 
  • Expeditionary marketing and the launching of new products 
  • New initiatives in marketing for the 21st century

Career opportunities

This programme is suited to graduates seeking career development and
opportunities at management level.

Apply now!
Application start
Aug 1, 2017
Application deadline
Sep 1, 2017 23:59 (GMT)

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States