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MScStrategic Marketing

Coventry University
United Kingdom, Coventry
Tuition fee £14,311 per year
More information

Expenses, accommodation, working etc. 


The MSc Strategic Marketing Management degree aims to develop a
strategic marketing focus and link it to the strategy process within
an organisation. It emphasises customer care as well as competitive

Companies the world over, whether they are involved in consumer
sales, B2B, intermediaries, charities or NGOs, all recognise the
importance of marketing and therefore the need to employ qualified and
skilled marketing graduates.

All students study a common core in semester

In semester two you will study modules specific to your chosen award,
which would include material on:

  • Positioning and perception in marketing, and an appreciation of
    the way brands are developed
  • Value added partnerships and mega marketing 
  • Power and conflict within relationships and wider marketing
  • Expeditionary marketing and the launching of new products 
  • New initiatives in marketing for the 21st century

Career opportunities

This programme is suited to graduates seeking career development and
opportunities at management level.

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Oct 1, 2020

Application deadlines apply to citizens of: United States