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MAMarketing Management

Coventry University United Kingdom, Coventry / London
Tuition fee £14,311.00 per year
More information

Expenses, accommodation, working etc.

coventry.ac.uk/..management-ma/?theme=main 

Overview

The MA Marketing Management aims to introduce a broader range of
contemporary issues in marketing. It encourages creative problem
solving and the development of flexible approaches to key marketing
issues.

This programme will enable you to interpret market data, provide a
situational analysis and make recommendations for strategic
developments.  You will also be able to adapt to changing market
conditions and excel in teamwork and leadership.

Your study would include material on:

  • Strategic promotional planning
  • New initiatives in Marketing for the 21st century  
  • Branding and brand strategies 
  • New approaches to marketing theory 
  • Service issues in a changing commercial environment

The module option in the second semester offer students the option to
select from a range of topics, including e-marketing and services
marketing.

Career opportunities

The Coventry University Business School postgraduate marketing suite
offers you an outstanding opportunity to enhance your career
prospects.

Apply now!
Application start
Aug 1, 2017
Application deadline
Sep 1, 2017 23:59 (GMT)

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.