|Location||United Kingdom, (Main Site)|
|Type||Master courses, part-time|
|Nominal duration||2 or 3 years|
Undergraduate diploma (or higher)
IELTS: 6.5 (with a minimum of 5.5 in each band)
At least 1 reference(s) should be provided.
One academic reference must be sent
A motivation letter must be added to your application.
The International Marketing MSc degree aims to introduce and develop a
contemporary perspective to the international marketplace and the key
tasks involved in successful international marketing.
You will study areas such as analysis and research of the
international environment, and the design and implementation of
specific international marketing activities and strategies.
The course offers students a range of
postgraduate opportunities based around core modules fundamental to
understanding the application of marketing concepts and theories in a
variety of business contexts.
Students can develop more specialist knowledge, understanding and
skills by opting for specialist modules.
All students study a common core in the first semester. In the
second semester you will study modules specific to your chosen award,
which would include material on:
- Key influences on the global marketing management paradigm
- Information and research for international marketing
- Branding and brand strategies
- On-line marketing in international markets
- International marketing strategy, planning and organisation
The course will enable you to interpret market data, provide a
situational analysis and make recommendations for strategic
developments. You will also be able to adapt to changing market
conditions and excel in teamwork and leadership.
Graduates from the programme will be able to pursue a wide range of
international marketing careers